True Value YTD Report
6 months cumulative
- Six months in, the campaign has delivered 22.35M impressions and 422,678 clicks across up to 55 stores at a blended $0.38 CPC on $159,900.00 of total spend.
- Monthly clicks have ranged from 58,998 (April, softest) to 82,272 (June, strongest); August settled at 67,628 clicks but posted the year's best CTR at 2.54%.
- Store Visits have been reported since May and total 57,302 across May-August, at a blended cost of $1.86 per visit; per-month cost has ranged from $1.25 (July, best) to $4.12 (May, first month reported).
Impressions & Clicks - Month by Month
Bar = Impressions (left axis) • Line = Clicks (right axis)
Cost Per Click - Month by Month
Blended CPC across all networks, Mar - Aug 2026
Impressions - Month by Month
Clicks - Month by Month
Month-Over-Month Comparison
Full metric detail, March through August, consolidated from each month's own verified report
| Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | |
|---|---|---|---|---|---|---|
| Impressions | 3,795,138 | 3,984,859 | 3,988,318 | 3,381,941 | 4,535,499 | 2,666,788 |
| Clicks | 64,201 | 58,998 | 73,914 | 82,272 | 75,665 | 67,628 |
| CTR | 1.69% | 1.48% | 1.85% | 2.43% | 1.67% | 2.54% |
| Over-Delivery (Impressions) | +123.68% | +112.71% | +122.81% | +86.16% | +153.38% | +57.49% |
| # of Stores | 48 | 54 | 54 | 55 | 54 | 51 |
| Budget | $25,450.00 | $28,100.00 | $26,850.00 | $27,250.00 | $26,850.00 | $25,400.00 |
| CPC | $0.40 | $0.48 | $0.36 | $0.33 | $0.35 | $0.38 |
| Store Visits | N/A | N/A | 6,523 | 14,348 | 21,491 | 14,940 |
| Cost / Store Visit | N/A | N/A | $4.12 | $1.90 | $1.25 | $1.70 |
| Engagement Rate | 25.12% | 18.02% | 18.34% | 14.77% | 18.57% | 16.28% |
| Revenue (PMAX) | $95.18 | $390.67 | $453.40 | $108.16 | $162.45 | $139.15 |
Note: figures above match each month's own delivered report exactly. Store Visits were not reported for March or April (shown N/A); July's own source PDF misstated its June column, which the June report's verified figures replace here; see July's report for detail. August's own source PDF later restated June (14,769/$1.85) and July (22,300/$1.20) Store Visits differently again; the figures above are unchanged from the June/July reports on file, per Maggie's direction not to alter delivered reports.
Monthly Spend & Store Visits
Ad spend and attributed store visits by month. Not reported for March/April.
| Month | Budget | Store Visits | Cost/Visit |
|---|---|---|---|
| Mar '26 | $25,450.00 | N/A | N/A |
| Apr '26 | $28,100.00 | N/A | N/A |
| May '26 | $26,850.00 | 6,523 | $4.12 |
| Jun '26 | $27,250.00 | 14,348 | $1.90 |
| Jul '26 | $26,850.00 | 21,491 | $1.25 |
| Aug '26 | $25,400.00 | 14,940 | $1.70 |
| YTD (May-Aug reported) | $106,350.00 | 57,302 | $1.86 |
Store Tiers by Month
Snapshot of store count per tier at the end of each month (not additive across months)
| Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | |
|---|---|---|---|---|---|---|
| Tier 1 ($400) | 29 | 34 | 35 | 36 | 35 | 33 |
| Tier 2 ($650) | 13 | 14 | 17 | 17 | 17 | 16 |
| Tier 3 ($900) | 6 | 6 | 2 | 2 | 2 | 2 |
| Total Stores | 48 | 54 | 54 | 55 | 54 | 51 |
YTD Network Totals
Impressions and Clicks by network, March-August 2026 cumulative
| Network | Impressions | Clicks | CTR |
|---|---|---|---|
 Google Display | 16.41M | 302,910 | 1.85% |
 Meta Display | 2.96M | 86,984 | 2.94% |
| PMAX | 2.99M | 32,784 | 1.10% |
| YTD Total (Mar-Aug) | 22.35M | 422,678 | 1.89% |
Impressions by Network - Month by Month
Impressions by Creative Group
Hover a slice to see Impressions, Clicks, and CTR • March-August 2026 cumulative
Note: True Value rotates ~5-10 named, seasonal creatives each month (Deals, Home Essentials, Watering, Early Enrollment, etc.); almost none carry over unchanged month to month. To keep this YTD view readable, all named/seasonal creatives are grouped into one bucket here; each month's own report has the full per-creative breakdown.
Impressions & Clicks by State
24 states, summed March-August. # Stores is the highest store count recorded for that state in any single month; store lineups shift slightly month to month, so state counts don't sum to the campaign's actual store total (48-55 across Mar-Aug; see the Month-Over-Month table above). Full per-store detail is in each month's own report.
| State | # Stores | Impressions | Clicks | CTR |
|---|---|---|---|---|
| Wisconsin | 9 | 3,839,086 | 67,475 | 1.76% |
| Pennsylvania | 8 | 3,027,005 | 61,791 | 2.04% |
| Illinois | 6 | 2,413,991 | 47,592 | 1.97% |
| New York | 5 | 2,305,447 | 43,087 | 1.87% |
| Connecticut | 3 | 1,214,306 | 20,770 | 1.71% |
| Texas | 2 | 894,641 | 18,373 | 2.05% |
| Maryland | 3 | 903,219 | 17,447 | 1.93% |
| Nebraska | 2 | 793,782 | 17,316 | 2.18% |
| Georgia | 1 | 541,962 | 11,979 | 2.21% |
| Minnesota | 2 | 595,655 | 11,279 | 1.89% |
| Colorado | 2 | 629,050 | 10,980 | 1.75% |
| New Jersey | 1 | 541,492 | 10,871 | 2.01% |
| California | 1 | 637,673 | 10,232 | 1.60% |
| Iowa | 2 | 583,517 | 10,168 | 1.74% |
| Alabama | 1 | 483,429 | 9,540 | 1.97% |
| Michigan | 1 | 427,248 | 8,935 | 2.09% |
| Indiana | 1 | 352,153 | 6,825 | 1.94% |
| West Virginia | 1 | 417,873 | 6,395 | 1.53% |
| Missouri | 1 | 322,942 | 5,950 | 1.84% |
| Florida | 1 | 324,202 | 5,727 | 1.77% |
| North Carolina | 1 | 359,233 | 5,634 | 1.57% |
| Vermont | 1 | 247,175 | 4,969 | 2.01% |
| Ohio | 1 | 236,851 | 4,900 | 2.07% |
| Massachusetts | 1 | 260,609 | 4,443 | 1.70% |
| All States Total | N/A | 22,352,541 | 422,678 | 1.89% |
Clicks by State
All 24 states, ranked by YTD Clicks • bar shade reflects CTR (darker = higher) • hover a bar for full detail
- Wisconsin (67,475 clicks, up to 9 stores) and Pennsylvania (61,791 clicks, up to 8 stores) lead every state by a wide margin YTD.
- Illinois (47,592) and New York (43,087) round out the top four; together the top four states account for roughly half of all YTD clicks. Illinois moved ahead of New York this month, driven by August's new store, Schaefer's Greenhouses (Montgomery, IL).
- Two stores, Wilton Hardware (CT) and Broadview True Value (IL), were briefly missing from March and April's state-level rollups due to a lookup-table gap; both are corrected here and in the underlying monthly reports.
- Impressions: a count of the total number of times a digital advertisement is displayed on someone's screen
- Clicks: the number of times users have clicked on a digital advertisement to reach the digital circular or website
- CTR: Click-thru-rate is the percentage of clicks to the total number of impressions
- In-Market: digital advertising that reaches users based on their recent purchase intent - they are "in-market" for the product offering
- Remarketing: digital advertising to users that have interacted with the digital circular or the website
- Geofencing: a form of location-based marketing where a "virtual fence" is placed around a point of interest, typically a competitor store
- Store Visits: visits to a physical True Value location attributed to a digital ad interaction
- Cost / Store Visit: total ad spend divided by the number of attributed store visits
- Over-Delivery: the percentage by which delivered impressions exceeded the campaign's guaranteed minimum
- Engagement Rate: the percentage of sessions that were "engaged" (lasted 10+ seconds, had a conversion event, or had 2+ pageviews)