True Value August Monthly Report
Display Advertising Performance
Google Display & Meta Display & PMAX; August vs. July
Impressions
2,666,788
▼-41.2%
Clicks
67,628
▼-10.6%
CTR
2.54%
▲+52.1%
Over-Delivery (Impr.)
+57.49%
Guaranteed: 1,693,333
▼-95.89pt
CPC
$0.38
Budget: $25,400.00
▲+$0.03
Store Visits
14,940
▼-33.2%
Cost / Store Visit
$1.70
▲+$0.50
Revenue (PMAX)
$139.15
▼-14.3%
- August posts a record 2.54% CTR, up from July's 1.67%, turning a leaner 2,666,788 impressions into 67,628 clicks at a steady $0.38 CPC.
- Over-delivery cools to 57.49% above guarantee (down from 153.38% in July), and store visits settle at 14,940 after July's peak of 22,364.
- The store count dropped from 54 to 51: four stores active in July (Garner True Value Hardware, ADR Hardware True Value, Beck's Monroe True Value, Adam's True Value) did not carry into August, while one new store (Schaefer's Greenhouses) joined.
- The read: fewer impressions are working harder, so the next move is scaling volume back up without diluting this engagement.
Month-Over-Month Comparison
| Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | |
|---|---|---|---|---|---|---|
| Impressions | 3,795,138 | 3,984,859 | 3,988,318 | 3,381,941 | 4,535,499 | 2,666,788 |
| Clicks | 64,201 | 58,998 | 73,914 | 82,272 | 75,665 | 67,628 |
| CTR | 1.69% | 1.48% | 1.85% | 2.43% | 1.67% | 2.54% |
| Over-Delivery — Impressions | +123.68% | +112.71% | +122.81% | +86.16% | +153.38% | +57.49% |
| # of Stores | 48 | 54 | 54 | 55 | 54 | 51 |
| Budget | $25,450.00 | $28,100.00 | $26,850.00 | $27,250.00 | $26,850.00 | $25,400.00 |
| CPC | $0.40 | $0.48 | $0.36 | $0.33 | $0.35 | $0.38 |
| Store Visits | N/A | N/A | 6,523 | 14,769 | 22,364 | 14,940 |
| Cost / Store Visit | N/A | N/A | $4.12 | $1.85 | $1.20 | $1.70 |
| Engagement Rate | 25.12% | 18.02% | 18.34% | 14.77% | 18.57% | 16.28% |
| Revenue (PMAX) | $95.18 | $390.67 | $453.40 | $108.16 | $162.45 | $139.15 |
Impressions - Month by Month
Clicks - Month by Month
Tiers
Store Tiers by Month
| Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | |
|---|---|---|---|---|---|---|
| Tier 1 ($400) | 29 | 34 | 35 | 36 | 35 | 33 |
| Tier 2 ($650) | 13 | 14 | 17 | 17 | 17 | 16 |
| Tier 3 ($900) | 6 | 6 | 2 | 2 | 2 | 2 |
| Grand Total | 48 | 54 | 54 | 55 | 54 | 51 |
Tiers - Month by Month
Tier 1
Tier 2
Tier 3
Performance by Ad Network
Performance by Ad Network
| Ad Network | Impressions | Clicks | CTR | CPC | Budget Split | Engagement Rate | Time on Site |
|---|---|---|---|---|---|---|---|
 Meta Display | 391,455 ▼-5.6% | 10,195 ▼-12.8% | 2.60% ▼-7.8% | $0.72 ▲+$0.01 | 28.97% ▼-1.73pt | 32.66% ▼-4.1% | 0:36 |
 Google Display | 1,308,768 ▼-54.7% | 51,605 ▼-9.9% | 3.94% ▲+99.0% | $0.27 ▲+$0.01 | 54.28% ▼-1.35pt | 13.57% ▼-18.3% | 1:13 |
| PMAX | 966,565 ▼-21.5% | 5,828 ▼-12.7% | 0.60% ▲+11.1% | $0.73 ▲+$0.18 | 16.75% ▲+3.08pt | 8.45% ▲+1.6% | 0:14 |
Performance by Ad Network
Share of Clicks by network
Google Display
Meta Display
PMAX
- Google Display leads on every front, pairing the highest impressions and clicks with the most efficient $0.27 CPC on 54.28% of the budget.
- Both Google and Meta Display cleared their Home & Garden CTR benchmarks, at 3.94% and 2.60% respectively.
- PMAX impressions and clicks both fell back (-21.5%, -12.7%) even as its budget share grew to 16.75%, and CTR ticked up to 0.60%.
Performance by Creative
Deals
BOM
Early Enrollment
Start DIY Project
Online Only Offer - Save $5
Fall Prep
Touch Up
Online Only Offer - Save $10
Buy Online Pick Up Today
Custom Ad
Performance by Creative
| Impressions | Clicks | CTR | Engagement Rate | Time on Site | |
|---|---|---|---|---|---|
| TOTAL | 2,666,788 | 67,628 | 2.54% | 16.28% | 1:04 |
| Deals | 676,995 ▲+15.0% | 23,546 ▲+64.7% | 3.48% ▲+43.2% | N/A | N/A |
| Google Display | 536,563 ▼-8.9% | 19,549 ▲+36.7% | 3.64% | — | — |
| Meta Display | 140,432 New | 3,997 New | 2.85% | — | — |
| BOM | 660,379 ▼-61.3% | 23,025 ▼-17.1% | 3.49% ▲+114.1% | N/A | N/A |
| Google Display | 451,012 ▼-69.0% | 17,570 ▼-11.8% | 3.90% | — | — |
| Meta Display | 56,983 ▼-66.9% | 1,623 ▼-72.7% | 2.85% | — | — |
| Carousel | 152,384 ▲+97.1% | 3,832 ▲+100.1% | 2.51% | — | — |
| Early Enrollment | 83,529 ▼-58.6% | 4,039 ▼-26.2% | 4.84% ▲+78.6% | N/A | N/A |
| Google Display | 76,807 ▼-59.8% | 3,906 ▼-25.5% | 5.09% | — | — |
| Meta Display | 6,722 ▼-38.8% | 133 ▼-42.7% | 1.98% | — | — |
| Start DIY Project | 77,648 New | 2,574 New | 3.31% | N/A | N/A |
| Google Display | 69,052 New | 2,405 New | 3.48% | — | — |
| Meta Display | 8,596 New | 169 New | 1.97% | — | — |
| Online Only Offer - Save $5 | 62,806 ▼-14.5% | 1,846 ▲+21.0% | 2.94% ▲+41.3% | N/A | N/A |
| Google Display | 61,229 ▼-10.8% | 1,817 ▲+27.1% | 2.97% | — | — |
| Meta Display | 1,577 ▼-67.3% | 29 ▼-69.5% | 1.84% | — | — |
| Fall Prep | 53,893 New | 2,764 New | 5.13% | N/A | N/A |
| Google Display | 41,626 New | 2,577 New | 6.19% | — | — |
| Meta Display | 12,267 New | 187 New | 1.52% | — | — |
| Touch Up | 52,158 New | 2,712 New | 5.20% | N/A | N/A |
| Google Display | 47,753 New | 2,649 New | 5.55% | — | — |
| Meta Display | 4,405 New | 63 New | 1.43% | — | — |
| Online Only Offer - Save $10 | 18,715 ▼-43.3% | 774 ▼-6.3% | 4.14% ▲+65.6% | N/A | N/A |
| Google Display | 18,380 ▼-35.6% | 771 ▲+3.6% | 4.19% | — | — |
| Meta Display | 335 ▼-92.6% | 3 ▼-96.3% | 0.90% | — | — |
| Buy Online Pick Up Today | 11,340 ▼-84.0% | 463 ▼-68.3% | 4.08% ▲+98.1% | N/A | N/A |
| Google Display | 6,346 ▼-89.1% | 361 ▼-71.1% | 5.69% | — | — |
| Meta Display | 4,994 ▼-60.9% | 102 ▼-51.4% | 2.04% | — | — |
| Custom Ad | 2,760 ▲+143.4% | 57 ▲+111.1% | 2.07% ▼-13.0% | N/A | N/A |
| Meta Display | 2,760 ▲+143.4% | 57 ▲+111.1% | 2.07% | — | — |
| PMAX | 966,565 ▼-21.5% | 5,828 ▼-12.7% | 0.60% ▲+11.1% | 8.45% | 0:14 |
- PMAX leads on impressions (966,565) but not clicks, where Deals tops out at 23,546. Touch Up wins on efficiency with a 5.20% CTR.
- Three new creatives launched this month, Start DIY Project, Fall Prep, and Touch Up, each posting strong CTRs (3.31%-5.20%) out of the gate.
- Four July creatives rotated out (Summer Outdoor Essentials, Get Road-Trip Ready, July Deals, Star Stripes & DIY Deals), which is the main driver of the lighter overall creative mix this month.
Performance by Location
Locations by State
51 stores across 22 states. Bubble color reflects Clicks trend vs. July (hover for store-level detail).
- Wisconsin (11,955 clicks, 9 stores) and Pennsylvania (10,568, 8 stores) still lead all states in Clicks, though both declined vs. July (-5.1%, -4.0%).
- North Carolina drops off the map entirely this month; its only store, Garner True Value Hardware, did not carry into August.
- Only Florida, Texas, Indiana, Vermont, Missouri, and Illinois grew clicks month-over-month; the other 16 states declined, in line with the overall pullback in impressions this month. Illinois' gain is driven mostly by its new store, Schaefer's Greenhouses (Montgomery, IL), which joined this month.
Locations by State - Detail
| State | # Stores | Impressions | Clicks |
|---|---|---|---|
| Wisconsin | 9 | 488,550 ▼-39.1% | 11,955 ▼-5.1% |
| Pennsylvania | 8 | 349,295 ▼-41.8% | 10,568 ▼-4.0% |
| Illinois | 6 | 359,066 ▼-23.4% | 9,830 ▲+19.4% |
| Connecticut | 3 | 183,314 ▼-37.9% | 3,420 ▼-14.5% |
| New York | 3 | 134,053 ▼-70.3% | 3,385 ▼-53.6% |
| Texas | 2 | 133,363 ▼-25.9% | 3,293 ▲+2.3% |
| Nebraska | 2 | 96,667 ▼-40.0% | 2,826 ▼-5.4% |
| Iowa | 2 | 95,564 ▼-44.4% | 2,175 ▼-4.2% |
| Colorado | 2 | 85,203 ▼-46.7% | 1,951 ▼-16.2% |
| Minnesota | 2 | 80,598 ▼-31.1% | 2,047 ▼-9.0% |
| Alabama | 1 | 79,277 ▼-22.4% | 1,640 ▼-14.4% |
| New Jersey | 1 | 75,794 ▼-27.2% | 1,734 ▼-8.0% |
| California | 1 | 68,163 ▼-46.7% | 1,717 ▼-4.7% |
| West Virginia | 1 | 66,145 ▼-34.4% | 1,102 ▼-0.1% |
| Georgia | 1 | 65,376 ▼-38.0% | 2,057 ▼-2.6% |
| Indiana | 1 | 54,218 ▼-8.0% | 1,273 ▲+6.2% |
| Florida | 1 | 51,152 ▲+14.2% | 971 ▲+13.3% |
| Vermont | 1 | 45,452 ▼-27.4% | 1,134 ▲+16.2% |
| Massachusetts | 1 | 42,761 ▼-29.1% | 824 ▼-15.1% |
| Michigan | 1 | 42,024 ▼-63.9% | 1,394 ▼-30.1% |
| Missouri | 1 | 38,740 ▼-36.8% | 1,053 ▲+3.7% |
| Maryland | 1 | 32,011 ▼-72.9% | 1,279 ▼-48.9% |
Display Performance by Location - Google & Meta
| Location | Impressions | Clicks | CTR | Store Visits | Cost/Visit | Engagement Rate |
|---|---|---|---|---|---|---|
| 00033 Geiger True Value | 40,592 ▼-27.8% | 1,114 ▲+4.9% | 2.74% ▲+45.0% | 206 ▼-5.5% | $2.02 ▲+$0.56 | 13.75% ▼-4.2% |
| Google Display | 34,487 ▼-30.5% | 925 ▲+7.3% | 2.68% | — | — | — |
| Meta Display | 6,105 ▼-7.7% | 189 ▼-5.5% | 3.10% | — | — | — |
| 00098 Chicago True Value | 62,972 ▼-41.2% | 1,840 ▼-3.3% | 2.92% ▲+64.0% | 91 ▼-58.4% | $7.38 ▲+$4.35 | 21.79% ▼-13.9% |
| Google Display | 52,925 ▼-45.9% | 1,661 ▼-2.1% | 3.14% | — | — | — |
| Meta Display | 10,047 ▲+7.7% | 179 ▼-13.5% | 1.78% | — | — | — |
| 00100 Union Grove Lumber | 66,453 ▼-48.9% | 2,025 ▼-10.5% | 3.05% ▲+75.3% | 180 ▼-32.8% | $4.69 ▲+$1.50 | 26.13% ▲+149.3% |
| Google Display | 51,059 ▼-55.7% | 1,735 ▼-10.1% | 3.40% | — | — | — |
| Meta Display | 15,394 ▲+4.4% | 290 ▼-12.7% | 1.88% | — | — | — |
| 00103 Drews True Value | 69,593 ▼-38.7% | 1,221 ▼-4.1% | 1.75% ▲+56.2% | 441 ▼-25.6% | $0.95 ▲+$0.25 | 3.59% ▼-37.8% |
| Google Display | 63,489 ▼-41.0% | 1,056 ▼-4.1% | 1.66% | — | — | — |
| Meta Display | 6,104 ▲+3.2% | 165 ▼-4.1% | 2.70% | — | — | — |
| 00197 Clear Lake True Value | 36,692 ▼-48.1% | 1,124 ▼-7.1% | 3.06% ▲+78.9% | 344 ▼-27.7% | $1.20 ▲+$0.34 | 12.02% ▲+71.2% |
| Google Display | 29,674 ▼-53.6% | 946 ▼-12.7% | 3.19% | — | — | — |
| Meta Display | 7,018 ▲+2.7% | 178 ▲+41.3% | 2.54% | — | — | — |
| 00323 Luedtke Lumber True Value | 39,008 ▼-37.2% | 983 ▼-10.7% | 2.52% ▲+42.4% | 184 ▲+201.6% | $2.15 ▼-$4.13 | 10.68% ▼-31.3% |
| Google Display | 32,835 ▼-40.6% | 788 ▼-11.5% | 2.40% | — | — | — |
| Meta Display | 6,173 ▼-9.4% | 195 ▼-7.6% | 3.16% | — | — | — |
| 02034 Rozman True Value | 38,713 ▼-44.2% | 1,094 ▼-6.4% | 2.83% ▲+68.5% | 58 ▲+1.8% | $7.13 ▼-$0.22 | 12.59% ▼-39.1% |
| Google Display | 30,286 ▼-50.5% | 888 ▼-8.0% | 2.93% | — | — | — |
| Meta Display | 8,427 ▲+2.5% | 206 ▲+1.0% | 2.44% | — | — | — |
| 02189 Ferrier's True Value | 71,296 ▼-19.5% | 1,667 ▲+24.6% | 2.34% ▲+55.0% | 156 ▼-62.8% | $4.28 ▲+$3.21 | 15.03% ▼-24.3% |
| Google Display | 62,566 ▼-22.9% | 1,426 ▲+17.4% | 2.28% | — | — | — |
| Meta Display | 8,730 ▲+17.4% | 241 ▲+95.9% | 2.76% | — | — | — |
| 03278 Beman True Value | 40,597 ▼-50.6% | 729 ▼-39.1% | 1.80% ▲+23.3% | 514 ▼-28.4% | $0.52 ▼-$0.06 | N/A |
| Google Display | 34,588 ▼-53.6% | 607 ▼-44.7% | 1.75% | — | — | — |
| Meta Display | 6,009 ▼-21.8% | 122 ▲+20.8% | 2.03% | — | — | — |
| 03583 Killingworth True Value | 57,045 ▼-32.1% | 1,099 ▲+3.0% | 1.93% ▲+52.0% | 374 ▼-30.6% | $1.13 ▲+$0.37 | 10.79% ▼-10.2% |
| Google Display | 51,458 ▼-34.6% | 950 ▲+3.7% | 1.85% | — | — | — |
| Meta Display | 5,587 ▲+4.7% | 149 ▼-1.3% | 2.67% | — | — | — |
| 03811 Biebel's True Value Store | 75,299 ▼-25.8% | 1,142 ▲+20.6% | 1.52% ▲+63.4% | 612 ▼-33.4% | $0.68 ▲+$0.33 | 13.36% ▼-9.2% |
| Google Display | 69,533 ▼-28.8% | 1,015 ▲+15.2% | 1.46% | — | — | — |
| Meta Display | 5,766 ▲+48.3% | 127 ▲+92.4% | 2.20% | — | — | — |
| 05353 Helms True Value | 32,011 ▼-44.6% | 1,279 ▼-3.2% | 4.00% ▲+74.7% | 421 ▼-18.9% | $0.99 ▲+$0.19 | 15.79% ▼-17.8% |
| Google Display | 26,378 ▼-48.7% | 1,057 ▼-6.2% | 4.01% | — | — | — |
| Meta Display | 5,633 ▼-10.8% | 222 ▲+14.4% | 3.94% | — | — | — |
| 06089 Kuzan's True Value | 37,975 ▼-40.7% | 1,078 ▼-7.0% | 2.84% ▲+56.9% | 111 ▼-11.9% | $3.77 ▲+$0.48 | 12.38% ▼-12.3% |
| Google Display | 31,412 ▼-45.4% | 888 ▼-5.6% | 2.83% | — | — | — |
| Meta Display | 6,563 ▲+1.1% | 190 ▼-12.8% | 2.90% | — | — | — |
| 06940 Gregg's True Value | 66,145 ▼-34.4% | 1,102 ▼-0.1% | 1.67% ▲+53.2% | 414 ▼-39.7% | $0.98 ▲+$0.38 | 9.84% ▼-37.0% |
| Google Display | 60,103 ▼-36.2% | 922 ▲+1.9% | 1.53% | — | — | — |
| Meta Display | 6,042 ▼-8.5% | 180 ▼-9.1% | 2.98% | — | — | — |
| 07111 Peach Tree True Value | 65,376 ▼-38.0% | 2,057 ▼-2.6% | 3.15% ▲+57.5% | 979 ▼-8.0% | $0.68 ▲+$0.06 | 14.55% ▼-22.4% |
| Google Display | 56,109 ▼-41.6% | 1,855 ▲+2.3% | 3.31% | — | — | — |
| Meta Display | 9,267 ▼-0.2% | 202 ▼-32.4% | 2.18% | — | — | — |
| 07897 Beck's True Value Pine Bush | 38,604 ▼-51.9% | 1,203 ▼-0.9% | 3.12% ▲+106.6% | 298 ▼-47.9% | $1.38 ▲+$0.68 | 16.74% ▼-24.5% |
| Google Display | 32,290 ▼-56.4% | 1,024 ▲+1.2% | 3.17% | — | — | — |
| Meta Display | 6,314 ▼-0.3% | 179 ▼-11.4% | 2.83% | — | — | — |
| 08618 Missouri Flat True Value | 68,163 ▼-46.7% | 1,717 ▼-4.7% | 2.52% ▲+78.7% | 456 ▼-60.1% | $1.48 ▲+$0.90 | 13.73% ▼-25.8% |
| Google Display | 59,721 ▼-50.0% | 1,527 ▼-2.9% | 2.56% | — | — | — |
| Meta Display | 8,442 ▼-0.2% | 190 ▼-17.0% | 2.25% | — | — | — |
| 09144 Morrison True Value | 76,273 ▼-20.1% | 2,431 ▲+0.3% | 3.19% ▲+25.6% | 575 ▼-4.2% | $1.18 ▲+$0.06 | 10.29% ▼-60.9% |
| Google Display | 66,678 ▼-21.3% | 2,225 ▲+2.8% | 3.34% | — | — | — |
| Meta Display | 9,595 ▼-10.6% | 206 ▼-20.2% | 2.15% | — | — | — |
| 09518 Golfcrest True Value | 87,908 ▼-17.3% | 2,055 ▲+2.6% | 2.34% ▲+24.5% | 342 ▼-14.3% | $2.49 ▲+$0.17 | 24.32% ▼-0.5% |
| Google Display | 73,645 ▼-20.0% | 1,744 ▲+1.2% | 2.37% | — | — | — |
| Meta Display | 14,262 ▲+0.1% | 311 ▲+11.9% | 2.18% | — | — | — |
| 09876 Bandera True Value | 45,456 ▼-38.2% | 1,238 ▲+1.7% | 2.72% ▲+64.8% | 1,233 ▼-4.6% | $0.34 ▲+$0.02 | 19.59% ▼-7.1% |
| Google Display | 39,981 ▼-41.4% | 1,012 ▲+9.9% | 2.53% | — | — | — |
| Meta Display | 5,475 ▲+1.1% | 226 ▼-23.6% | 4.13% | — | — | — |
| 10166 United True Value | 66,672 ▼-37.2% | 1,581 ▼-9.9% | 2.37% ▲+43.6% | 266 ▲+336.1% | $2.44 ▼-$8.64 | 16.12% ▲+2.8% |
| Google Display | 56,222 ▼-39.9% | 1,379 ▼-6.6% | 2.45% | — | — | — |
| Meta Display | 10,450 ▼-17.8% | 202 ▼-27.3% | 1.93% | — | — | — |
| 10328 Rib Lake True Value | 22,278 ▼-53.8% | 1,018 ▼-10.2% | 4.57% ▲+94.5% | 61 ▼-49.2% | $6.61 ▲+$3.16 | 12.20% ▼-49.1% |
| Google Display | 15,569 ▼-62.0% | 794 ▼-7.7% | 5.10% | — | — | — |
| Meta Display | 6,709 ▼-7.0% | 224 ▼-17.9% | 3.34% | — | — | — |
| 11719 Leroy True Value | 47,531 ▼-40.7% | 1,002 ▼-5.3% | 2.11% ▲+59.8% | 450 ▲+15.4% | $0.83 ▼-$0.11 | 13.92% ▼-17.9% |
| Google Display | 41,678 ▼-44.0% | 792 ▼-4.7% | 1.90% | — | — | — |
| Meta Display | 5,853 ▲+0.9% | 210 ▼-7.5% | 3.59% | — | — | — |
| 11976 Roselawn True Value | 54,218 ▼-8.0% | 1,273 ▲+6.2% | 2.35% ▲+15.8% | 214 ▲+56.2% | $1.94 ▼-$1.10 | 8.65% ▼-38.7% |
| Google Display | 41,145 ▼-15.4% | 923 ▲+4.5% | 2.24% | — | — | — |
| Meta Display | 13,073 ▲+26.8% | 350 ▲+10.8% | 2.68% | — | — | — |
| 12008 A & R Building Supply & True Value | 46,744 ▼-40.3% | 1,816 ▲+0.0% | 3.88% ▲+67.2% | 487 ▼-14.1% | $1.38 ▲+$0.20 | 23.22% ▼-9.0% |
| Google Display | 37,159 ▼-45.6% | 1,532 ▲+1.0% | 4.12% | — | — | — |
| Meta Display | 9,585 ▼-4.0% | 284 ▼-5.0% | 2.96% | — | — | — |
| 13938 Justus True Value Home & Garden | 33,142 ▼-55.0% | 1,125 ▼-4.5% | 3.39% ▲+111.9% | 186 ▼-59.6% | $2.21 ▲+$1.31 | 10.71% ▼-19.9% |
| Google Display | 27,425 ▼-59.4% | 929 ▼-5.5% | 3.39% | — | — | — |
| Meta Display | 5,717 ▼-7.1% | 196 ▲+0.5% | 3.43% | — | — | — |
| 16325 Glenn's True Value at South Coddington | 62,185 ▼-38.5% | 1,773 ▼-4.3% | 2.85% ▲+55.7% | 208 ▼-38.6% | $3.24 ▲+$1.28 | 13.94% ▲+3.3% |
| Google Display | 52,364 ▼-42.9% | 1,547 ▼-3.1% | 2.95% | — | — | — |
| Meta Display | 9,821 ▲+4.4% | 226 ▼-11.7% | 2.30% | — | — | — |
| 16499 Hoffman Drug True Value | 35,149 ▼-42.7% | 855 ▼-7.5% | 2.43% ▲+60.9% | 219 ▼-9.5% | $1.63 ▲+$0.00 | 18.11% ▲+5.4% |
| Google Display | 29,664 ▼-46.3% | 724 ▼-8.8% | 2.44% | — | — | — |
| Meta Display | 5,485 ▼-10.3% | 131 ▲+0.8% | 2.39% | — | — | — |
| 16760 Sarver True Value | 64,936 ▼-41.6% | 1,700 ▼-7.5% | 2.62% ▲+58.8% | 533 ▼-10.1% | $1.26 ▲+$0.14 | 11.54% ▼-47.9% |
| Google Display | 54,880 ▼-45.8% | 1,377 ▼-9.4% | 2.51% | — | — | — |
| Meta Display | 10,056 ▲+1.4% | 323 ▲+1.6% | 3.21% | — | — | — |
| 19069 Fruita True Value | 50,054 ▼-49.2% | 1,096 ▼-22.0% | 2.19% ▲+53.1% | 217 ▼-76.5% | $1.93 ▲+$1.48 | 21.97% ▲+16.1% |
| Google Display | 44,374 ▼-52.0% | 964 ▼-23.4% | 2.17% | — | — | — |
| Meta Display | 5,680 ▼-5.0% | 132 ▼-9.6% | 2.32% | — | — | — |
| 20290 Sarcoxie True Value | 38,740 ▼-36.8% | 1,053 ▲+3.7% | 2.72% ▲+63.9% | 150 ▼-41.2% | $2.76 ▲+$1.17 | 15.36% ▲+12.2% |
| Google Display | 32,325 ▼-41.1% | 865 ▲+6.7% | 2.68% | — | — | — |
| Meta Display | 6,415 ▲+1.3% | 188 ▼-7.8% | 2.93% | — | — | — |
| 20309 Glenn's True Value at Hickman | 34,482 ▼-42.5% | 1,053 ▼-7.1% | 3.05% ▲+61.4% | 88 ▼-21.4% | $4.61 ▲+$0.90 | 13.94% ▲+3.3% |
| Google Display | 28,293 ▼-48.0% | 905 ▼-2.9% | 3.20% | — | — | — |
| Meta Display | 6,189 ▲+11.5% | 148 ▼-26.4% | 2.39% | — | — | — |
| 20339 Heritage True Value | 28,637 ▼-53.5% | 1,010 ▼-13.0% | 3.53% ▲+86.8% | 97 ▼-27.6% | $4.28 ▲+$1.20 | 17.44% ▲+2.3% |
| Google Display | 22,496 ▼-59.5% | 855 ▼-14.2% | 3.80% | — | — | — |
| Meta Display | 6,141 ▲+1.7% | 155 ▼-5.5% | 2.52% | — | — | — |
| 20850 222 True Value | 28,428 ▼-53.5% | 878 ▼-25.0% | 3.09% ▲+61.8% | 64 ▼-24.7% | $5.71 ▲+$0.86 | 28.57% ▲+41.9% |
| Google Display | 22,060 ▼-59.8% | 725 ▼-20.8% | 3.29% | — | — | — |
| Meta Display | 6,368 ▲+1.1% | 153 ▼-40.0% | 2.40% | — | — | — |
| 20851 Slippery Rock True Value | 38,137 ▼-38.6% | 1,294 ▼-4.1% | 3.39% ▲+56.2% | 318 ▲+9.7% | $1.31 ▼-$0.12 | 25.20% ▲+49.1% |
| Google Display | 31,517 ▼-43.4% | 1,044 ▼-5.4% | 3.31% | — | — | — |
| Meta Display | 6,620 ▲+3.1% | 250 ▲+1.6% | 3.78% | — | — | — |
| 21615 Beck's True Value New Paltz | 56,349 ▼-5.8% | 1,115 ▼-6.5% | 1.98% ▼-1.0% | 215 ▲+156.0% | $1.92 ▼-$2.93 | 16.74% ▼-24.5% |
| Google Display | 50,565 ▼-6.7% | 958 ▼-5.6% | 1.89% | — | — | — |
| Meta Display | 5,784 ▲+4.0% | 157 ▼-11.8% | 2.71% | — | — | — |
| 21779 Palatine True Value | 89,358 ▼-31.2% | 1,647 ▼-7.7% | 1.84% ▲+34.3% | 650 ▲+24.8% | $1.03 ▼-$0.23 | 16.59% ▼-3.0% |
| Google Display | 80,328 ▼-33.7% | 1,477 ▼-7.3% | 1.84% | — | — | — |
| Meta Display | 9,030 ▲+5.5% | 170 ▼-10.5% | 1.88% | — | — | — |
| 22176 True Value of Boca Raton | 51,152 ▲+14.2% | 971 ▲+13.3% | 1.90% ▼-0.5% | 40 ▲+700.0% | $10.04 ▼-$52.10 | 12.67% ▼-16.2% |
| Google Display | 46,193 ▲+13.6% | 889 ▲+12.7% | 1.92% | — | — | — |
| Meta Display | 4,959 ▲+20.2% | 82 ▲+20.6% | 1.65% | — | — | — |
| 22184 Kueter True Value | 27,661 ▼-64.9% | 1,083 ▼-7.8% | 3.92% ▲+163.1% | 96 ▼-86.9% | $4.40 ▲+$3.84 | N/A |
| Google Display | 21,063 ▼-70.9% | 916 ▼-4.2% | 4.35% | — | — | — |
| Meta Display | 6,598 ▲+4.3% | 167 ▼-23.7% | 2.53% | — | — | — |
| 22205 Seagren's Home Outdoors True Value | 31,004 ▼-50.3% | 958 ▼-10.0% | 3.09% ▲+80.7% | 1 ▼-96.0% | $351.49 ▲+$334.91 | 12.62% ▼-1.2% |
| Google Display | 25,280 ▼-54.7% | 807 ▼-5.7% | 3.19% | — | — | — |
| Meta Display | 5,724 ▼-11.4% | 151 ▼-27.4% | 2.64% | — | — | — |
| 22703 3 Sons True Value | 67,903 ▼-26.9% | 1,092 ▼-0.3% | 1.61% ▲+36.4% | 408 ▲+56.9% | $1.02 ▼-$0.55 | 8.18% ▼-34.2% |
| Google Display | 61,491 ▼-28.7% | 940 ▼-3.3% | 1.53% | — | — | — |
| Meta Display | 6,412 ▼-4.3% | 152 ▲+23.6% | 2.37% | — | — | — |
| 23633 Meunier's True Value | 45,453 ▼-27.4% | 1,134 ▲+16.2% | 2.49% ▲+59.6% | 226 ▲+100.0% | $1.84 ▼-$1.80 | 15.57% ▼-6.6% |
| Google Display | 39,087 ▼-29.7% | 981 ▲+18.6% | 2.51% | — | — | — |
| Meta Display | 6,365 ▼-9.0% | 153 ▲+2.7% | 2.40% | — | — | — |
| 23719 Howard Walker's True Value | 49,594 ▼-9.2% | 1,089 ▼-8.2% | 2.20% ▲+1.4% | 174 ▲+1350.0% | $2.29 ▼-$31.28 | 18.99% ▼-16.2% |
| Google Display | 43,350 ▼-11.3% | 925 ▼-2.6% | 2.13% | — | — | — |
| Meta Display | 6,244 ▲+9.5% | 164 ▼-30.5% | 2.63% | — | — | — |
| 23772 Opelika True Value | 79,277 ▼-22.4% | 1,640 ▼-14.4% | 2.07% ▲+10.1% | 171 ▼-32.9% | $3.72 ▲+$1.10 | 17.57% ▼-19.1% |
| Google Display | 69,875 ▼-23.6% | 1,404 ▼-12.0% | 2.01% | — | — | — |
| Meta Display | 9,402 ▼-12.4% | 236 ▼-26.2% | 2.51% | — | — | — |
| 23800 Hubbard's True Value | 42,761 ▼-29.1% | 824 ▼-15.1% | 1.93% ▲+19.9% | 302 ▲+73.6% | $1.13 ▼-$1.05 | 15.72% ▼-20.7% |
| Google Display | 36,338 ▼-33.1% | 670 ▼-14.8% | 1.84% | — | — | — |
| Meta Display | 6,423 ▲+7.7% | 154 ▼-16.3% | 2.40% | — | — | — |
| 23830 Houghton Building Supply True Value | 42,024 ▼-63.9% | 1,394 ▼-30.1% | 3.32% ▲+93.0% | 32 ▼-96.3% | $16.02 ▲+$15.27 | 12.20% ▼-40.4% |
| Google Display | 31,593 ▼-69.8% | 1,130 ▼-31.6% | 3.58% | — | — | — |
| Meta Display | 10,431 ▼-10.7% | 264 ▼-23.0% | 2.53% | — | — | — |
| 23841 De Pere True Value | 73,842 ▼-26.9% | 1,767 ▲+0.9% | 2.39% ▲+38.2% | 350 ▲+96.6% | $1.92 ▼-$1.84 | 10.70% ▼-33.2% |
| Google Display | 63,861 ▼-29.8% | 1,513 ▲+7.2% | 2.37% | — | — | — |
| Meta Display | 9,981 ▼-1.2% | 254 ▼-25.5% | 2.54% | — | — | — |
| 24247 Carl's True Value | 85,672 ▼-33.4% | 1,592 ▼-8.3% | 1.86% ▲+37.8% | 337 ▼-55.2% | $1.91 ▲+$1.03 | 15.11% ▼-18.5% |
| Google Display | 76,641 ▼-36.1% | 1,376 ▼-7.4% | 1.80% | — | — | — |
| Meta Display | 9,031 ▲+1.7% | 216 ▼-13.6% | 2.39% | — | — | — |
| 24437 Voorhees True Value | 75,794 ▼-27.2% | 1,734 ▼-8.0% | 2.29% ▲+26.5% | 196 ▼-19.3% | $3.45 ▲+$0.71 | 19.09% ▲+7.2% |
| Google Display | 66,726 ▼-30.3% | 1,527 ▼-8.6% | 2.29% | — | — | — |
| Meta Display | 9,068 ▲+9.3% | 207 ▼-3.3% | 2.28% | — | — | — |
| 24441 Beck's Home and Garden Wallkill | 39,100 ▼-37.9% | 1,067 ▼-3.9% | 2.73% ▲+55.1% | 191 ▼-17.7% | $2.07 ▲+$0.34 | 16.74% ▼-24.5% |
| Google Display | 32,953 ▼-42.1% | 927 ▲+1.4% | 2.81% | — | — | — |
| Meta Display | 6,147 ▲+0.8% | 140 ▼-28.6% | 2.28% | — | — | — |
| 24529 Schaefer's Greenhouses | 42,340 New | 1,796 New | 4.24% | 4 | $171.00 | N/A |
| Google Display | 33,601 New | 1,387 New | 4.13% | — | — | — |
| Meta Display | 8,739 New | 409 New | 4.68% | — | — | — |
- Store Visits grew at 14 of 50 comparable stores (excluding new Schaefer's Greenhouses); Howard Walker's True Value (+1350.0%) and True Value of Boca Raton (+700.0%) led the gainers, while Houghton Building Supply True Value (-96.3%) and Seagren's Home Outdoors True Value (-96.0%) fell hardest.
- Morrison True Value Hardware led all locations in August Clicks (2,431), followed by Peach Tree True Value Hardware (2,057) and Golfcrest True Value Hardware (2,055).
- Clicks grew at only 12 of 50 comparable stores; top gainers were Ferrier's True Value Hardware (+24.6%) and Biebel's True Value Store (+20.6%), while Beman True Value (-39.1%) and Houghton Building Supply True Value (-30.1%) declined most.
- Schaefer's Greenhouses (store 24529) is new to August; Garner True Value Hardware, ADR Hardware True Value, Beck's Monroe True Value, and Adam's True Value dropped from the list (all other July stores remained active).
Glossary
- Impressions: a count of the total number of times a digital advertisement is displayed on someone's screen
- Clicks: the number of times users have clicked on a digital advertisement to reach the digital circular or website
- CTR: Click-thru-rate is the percentage of clicks to the total number of impressions
- In-Market: digital advertising that reaches users based on their recent purchase intent - they are "in-market" for the product offering
- Remarketing: digital advertising to users that have interacted with the digital circular or the website
- Geofencing: a form of location-based marketing where a "virtual fence" is placed around a point of interest, typically a competitor store
- Store Visits: visits to a physical True Value location attributed to a digital ad interaction
- Cost / Store Visit: total ad spend divided by the number of attributed store visits
- Over-Delivery: the percentage by which delivered impressions exceeded the campaign's guaranteed minimum
- Engagement Rate: the percentage of sessions that were "engaged" (lasted 10+ seconds, had a conversion event, or had 2+ pageviews)