True Value March Monthly Report
Display Advertising Performance
Google Display & Meta Display & PMAX; first month of the campaign
Impressions
3,795,138
Clicks
64,201
CTR
1.69%
Over-Delivery (Impr.)
+123.68%
Guaranteed: 1,696,667
CPC
$0.40
Budget: $25,450.00
Store Visits
N/A
Not reported this month
Cost / Store Visit
N/A
Not reported this month
Revenue (PMAX)
$95.18
- March closes the campaign's first month at 64,201 clicks, a $0.40 CPC, and a 1.69% CTR.
- The campaign ran 124% above its guaranteed impressions across 48 stores, meaningful reach beyond what was promised at an affordable sub-$0.41 CPC.
- With only one month on the board, these figures set the baseline for the campaign; the efficient cost per click is the number to defend as spend scales.
Month-Over-Month Comparison
| Mar '26 | |
|---|---|
| Impressions | 3,795,138 |
| Clicks | 64,201 |
| CTR | 1.69% |
| Over-Delivery — Impressions | +123.68% |
| # of Stores | 48 |
| Budget | $25,450.00 |
| CPC | $0.40 |
| Store Visits | N/A |
| Cost / Store Visit | N/A |
| Engagement Rate | 25.12% |
| Revenue (PMAX) | $95.18 |
Note: March is the first month of the campaign, so no prior-month comparison exists yet. Figures above are self-reported by March's own source PDF.
Tiers
Store Tiers by Month
| Mar '26 | |
|---|---|
| Tier 1 ($400) | 29 |
| Tier 2 ($650) | 13 |
| Tier 3 ($900) | 6 |
| Grand Total | 48 |
Performance by Ad Network
Performance by Ad Network
| Ad Network | Impressions | Clicks | CTR | CPC | Budget Split | Engagement Rate | Time on Site |
|---|---|---|---|---|---|---|---|
 Meta Display | 626,387 | 20,461 | 3.27% | $0.49 | 39.32% | 39.76% | 0:32 |
 Google Display | 3,152,005 | 42,392 | 1.34% | $0.30 | 49.24% | 14.20% | 1:07 |
| PMAX | 16,746 | 1,348 | 8.05% | $2.16 | 11.45% | 77.80% | 3:19 |
Performance by Ad Network
Share of Clicks by network
Google Display
Meta Display
PMAX
- Google Display leads the mix, pairing 3,152,005 impressions and 42,392 clicks with the lowest CPC at $0.30, all on 49.2% of the budget.
- Both networks clear the Home & Garden CTR benchmarks, with Google at 1.34% and Meta at 3.27%.
Performance by Creative
Home Essentials
Prep for Spring
Deals
Early Enrollment
Performance by Creative
| Impressions | Clicks | CTR | Engagement Rate | Time on Site | |
|---|---|---|---|---|---|
| TOTAL | 3,795,138 | 64,201 | 1.69% | 25.12% | 0:58 |
| BOM | 2,008,066 | 37,198 | 1.85% | 24.60% | 1:04 |
| Google Display | 1,609,116 | 22,618 | 1.41% | — | — |
| Meta Display | 298,767 | 11,853 | 3.97% | — | — |
| Carousel | 100,183 | 2,727 | 2.72% | — | — |
| Home Essentials | 591,905 | 6,985 | 1.18% | 34.34% | 0:16 |
| Google Display | 569,637 | 6,658 | 1.17% | — | — |
| Meta Display | 22,268 | 327 | 1.47% | — | — |
| Prep for Spring | 551,656 | 7,680 | 1.39% | 28.57% | 0:12 |
| Google Display | 489,523 | 6,623 | 1.35% | — | — |
| Meta Display | 62,133 | 1,057 | 1.70% | — | — |
| Deals | 356,182 | 7,655 | 2.15% | 28.46% | 0:41 |
| Google Display | 233,000 | 3,661 | 1.57% | — | — |
| Meta Display | 123,182 | 3,994 | 3.24% | — | — |
| Early Enrollment | 270,583 | 3,334 | 1.23% | N/A | N/A |
| Google Display | 250,729 | 2,831 | 1.13% | — | — |
| Meta Display | 19,854 | 503 | 2.53% | — | — |
| PMAX | 16,746 | 1,348 | 8.05% | 77.80% | 3:19 |
- BOM leads on volume by far in the campaign's first month (2,008,066 impressions, 37,198 clicks), driven mostly by Google Display.
- Home Essentials posted the strongest engagement rate at 34.34%, while PMAX led on CTR at 8.05% and engagement at 77.80%.
- BOM and PMAX don't have individual creative images in the source PDF (BOM rolls up multiple sub-creatives; PMAX is an automated Performance Max campaign).
Note: March's source PDF's own Creative TOTAL row (64,200 clicks) runs one click short of the macro total (64,201) — a tiny pre-existing gap in CometAds' data, not a calculation error on our end.
Performance by Location
Locations by State
48 stores consolidated into 24 states. Bubble color reflects each state's share of clicks (first month of the campaign, no prior-month trend).
- Wisconsin (10,367 clicks, 8 stores) and New York (9,403, 4 stores) lead all states in Clicks.
- Pennsylvania (8,512 clicks, 6 stores) and Illinois (5,906, 5 stores) round out the top 4.
- This is the campaign's first month, so no month-over-month state trend exists yet.
Locations by State - Detail
| State | # Stores | Impressions | Clicks |
|---|---|---|---|
| Wisconsin | 8 | 673,615 | 10,367 |
| New York | 4 | 483,556 | 9,403 |
| Pennsylvania | 6 | 489,307 | 8,512 |
| Illinois | 5 | 345,593 | 5,906 |
| Connecticut | 3 | 223,849 | 3,717 |
| Maryland | 3 | 210,749 | 3,236 |
| Nebraska | 2 | 142,135 | 2,399 |
| Texas | 1 | 91,338 | 1,985 |
| Alabama | 1 | 87,150 | 1,878 |
| Georgia | 1 | 91,317 | 1,844 |
| New Jersey | 1 | 90,556 | 1,781 |
| California | 1 | 107,805 | 1,558 |
| Michigan | 1 | 107,990 | 1,498 |
| West Virginia | 1 | 54,770 | 1,169 |
| Indiana | 1 | 69,386 | 1,133 |
| Iowa | 1 | 68,106 | 1,014 |
| Ohio | 1 | 59,507 | 1,007 |
| North Carolina | 1 | 74,415 | 996 |
| Florida | 1 | 65,989 | 917 |
| Massachusetts | 1 | 60,959 | 828 |
| Vermont | 1 | 59,794 | 787 |
| Missouri | 1 | 38,377 | 766 |
| Minnesota | 1 | 45,833 | 759 |
| Colorado | 1 | 53,042 | 741 |
Display Performance by Location - Google & Meta
| Location | Impressions | Clicks | CTR | Store Visits | Cost/Visit | Engagement Rate |
|---|---|---|---|---|---|---|
| TOTAL | 3,795,138 | 64,201 | 1.69% | N/A | N/A | 25.12% |
| 00033 Geiger True Value Hardware | 69,629 | 1,235 | 1.77% | N/A | N/A | 13.33% |
| Google Display | 60,552 | 785 | 1.30% | — | — | — |
| Meta Display | 9,077 | 450 | 4.96% | — | — | — |
| 00098 Chicago True Value Hardware | 90,711 | 1,469 | 1.62% | N/A | N/A | 12.86% |
| Google Display | 76,025 | 1,148 | 1.51% | — | — | — |
| Meta Display | 14,686 | 321 | 2.19% | — | — | — |
| 00100 Union Grove True Value Lumber & Hardware | 116,678 | 2,034 | 1.74% | N/A | N/A | 18.12% |
| Google Display | 93,502 | 1,371 | 1.47% | — | — | — |
| Meta Display | 23,176 | 663 | 2.86% | — | — | — |
| 00197 Clear Lake True Value | 80,734 | 935 | 1.16% | N/A | N/A | 21.05% |
| Google Display | 68,708 | 616 | 0.90% | — | — | — |
| Meta Display | 12,026 | 319 | 2.65% | — | — | — |
| 00323 Luedtke Lumber True Value | 65,183 | 1,213 | 1.86% | N/A | N/A | 24.11% |
| Google Display | 53,979 | 786 | 1.46% | — | — | — |
| Meta Display | 11,204 | 427 | 3.81% | — | — | — |
| 02034 Rozman True Value | 59,391 | 1,114 | 1.88% | N/A | N/A | 11.44% |
| Google Display | 50,541 | 862 | 1.71% | — | — | — |
| Meta Display | 8,850 | 252 | 2.85% | — | — | — |
| 02240 Mohler's True Value Home Center | 59,507 | 1,007 | 1.69% | N/A | N/A | 18.70% |
| Google Display | 51,066 | 663 | 1.30% | — | — | — |
| Meta Display | 8,441 | 344 | 4.08% | — | — | — |
| 03583 Killingworth True Value Hardware | 56,066 | 997 | 1.78% | N/A | N/A | 26.83% |
| Google Display | 47,663 | 705 | 1.48% | — | — | — |
| Meta Display | 8,403 | 292 | 3.47% | — | — | — |
| 03811 Biebel's True Value Store | 90,124 | 1,009 | 1.12% | N/A | N/A | 18.89% |
| Google Display | 78,927 | 882 | 1.12% | — | — | — |
| Meta Display | 11,197 | 127 | 1.13% | — | — | — |
| 05353 Helms True Value Hardware | 64,763 | 1,231 | 1.90% | N/A | N/A | 14.86% |
| Google Display | 55,437 | 817 | 1.47% | — | — | — |
| Meta Display | 9,326 | 414 | 4.44% | — | — | — |
| 06089 Kuzan's True Value Hardware | 60,603 | 1,264 | 2.09% | N/A | N/A | 19.23% |
| Google Display | 49,990 | 753 | 1.51% | — | — | — |
| Meta Display | 10,613 | 511 | 4.81% | — | — | — |
| 06940 Gregg's True Value | 54,770 | 1,169 | 2.13% | N/A | N/A | 21.48% |
| Google Display | 44,214 | 747 | 1.69% | — | — | — |
| Meta Display | 10,556 | 422 | 4.00% | — | — | — |
| 07111 Peach Tree True Value Hardware | 91,317 | 1,844 | 2.02% | N/A | N/A | 34.08% |
| Google Display | 78,349 | 1,354 | 1.73% | — | — | — |
| Meta Display | 12,968 | 490 | 3.78% | — | — | — |
| 07246 Garner True Value Hardware | 74,415 | 996 | 1.34% | N/A | N/A | 10.83% |
| Google Display | 64,132 | 822 | 1.28% | — | — | — |
| Meta Display | 10,283 | 174 | 1.69% | — | — | — |
| 07897 Beck's True Value Hardware Pine Bush | 141,756 | 2,340 | 1.65% | N/A | N/A | N/A |
| Google Display | 117,962 | 1,710 | 1.45% | — | — | — |
| Meta Display | 23,794 | 630 | 2.65% | — | — | — |
| 08618 Missouri Flat True Value | 107,805 | 1,558 | 1.45% | N/A | N/A | 24.55% |
| Google Display | 94,740 | 1,093 | 1.15% | — | — | — |
| Meta Display | 13,065 | 465 | 3.56% | — | — | — |
| 09518 Golfcrest True Value Hardware | 91,338 | 1,985 | 2.17% | N/A | N/A | 15.13% |
| Google Display | 70,598 | 1,587 | 2.25% | — | — | — |
| Meta Display | 20,740 | 398 | 1.92% | — | — | — |
| 10166 United True Value | 79,742 | 1,071 | 1.34% | N/A | N/A | 24.43% |
| Google Display | 61,896 | 682 | 1.10% | — | — | — |
| Meta Display | 17,846 | 389 | 2.18% | — | — | — |
| 10328 Rib Lake True Value | 73,550 | 1,186 | 1.61% | N/A | N/A | 18.29% |
| Google Display | 62,318 | 591 | 0.95% | — | — | — |
| Meta Display | 11,232 | 595 | 5.30% | — | — | — |
| 11719 Leroy True Value Hardware | 51,234 | 983 | 1.92% | N/A | N/A | 14.81% |
| Google Display | 41,439 | 451 | 1.09% | — | — | — |
| Meta Display | 9,795 | 532 | 5.43% | — | — | — |
| 11976 Roselawn True Value | 69,386 | 1,133 | 1.63% | N/A | N/A | 20.76% |
| Google Display | 58,887 | 749 | 1.27% | — | — | — |
| Meta Display | 10,499 | 384 | 3.66% | — | — | — |
| 12008 A & R Building Supply & True Value | 107,518 | 1,763 | 1.64% | N/A | N/A | 29.69% |
| Google Display | 90,680 | 1,046 | 1.15% | — | — | — |
| Meta Display | 16,838 | 717 | 4.26% | — | — | — |
| 13938 Justus True Value Home & Garden | 68,939 | 1,101 | 1.60% | N/A | N/A | 17.68% |
| Google Display | 59,433 | 680 | 1.14% | — | — | — |
| Meta Display | 9,506 | 421 | 4.43% | — | — | — |
| 16325 Glenn's True Value Hardware at South Coddington | 86,563 | 1,388 | 1.60% | N/A | N/A | 17.50% |
| Google Display | 72,098 | 980 | 1.36% | — | — | — |
| Meta Display | 14,465 | 408 | 2.82% | — | — | — |
| 16499 Hoffman Drug True Value Hardware | 53,042 | 741 | 1.40% | N/A | N/A | 15.79% |
| Google Display | 44,346 | 512 | 1.15% | — | — | — |
| Meta Display | 8,696 | 229 | 2.63% | — | — | — |
| 16760 Sarver True Value Hardware | 129,119 | 1,808 | 1.40% | N/A | N/A | 17.89% |
| Google Display | 111,355 | 1,128 | 1.01% | — | — | — |
| Meta Display | 17,764 | 680 | 3.83% | — | — | — |
| 19034 Paused - 19034 - Wilton Hardware True Value | 66,658 | 1,056 | 1.58% | N/A | N/A | N/A |
| Google Display | 56,559 | 883 | 1.56% | — | — | — |
| Meta Display | 10,099 | 173 | 1.71% | — | — | — |
| 20290 Sarcoxie True Value Hardware | 38,377 | 766 | 2.00% | N/A | N/A | 17.48% |
| Google Display | 28,271 | 376 | 1.33% | — | — | — |
| Meta Display | 10,106 | 390 | 3.86% | — | — | — |
| 20309 Glenn's True Value Hardware at Hickman | 55,572 | 1,011 | 1.82% | N/A | N/A | 17.50% |
| Google Display | 46,569 | 695 | 1.49% | — | — | — |
| Meta Display | 9,003 | 316 | 3.51% | — | — | — |
| 20850 222 Hardware True Value | 59,862 | 1,223 | 2.04% | N/A | N/A | 26.44% |
| Google Display | 50,315 | 588 | 1.17% | — | — | — |
| Meta Display | 9,547 | 635 | 6.65% | — | — | — |
| 20851 Slippery Rock True Value Hardware | 63,266 | 1,353 | 2.14% | N/A | N/A | 20.53% |
| Google Display | 51,922 | 706 | 1.36% | — | — | — |
| Meta Display | 11,344 | 647 | 5.70% | — | — | — |
| 21203 ADR Hardware True Value | 78,283 | 879 | 1.12% | N/A | N/A | 24.11% |
| Google Display | 69,684 | 655 | 0.94% | — | — | — |
| Meta Display | 8,599 | 224 | 2.60% | — | — | — |
| 21615 Beck's True Value Hardware New Paltz | 79,282 | 2,696 | 3.40% | N/A | N/A | N/A |
| Google Display | 55,225 | 2,025 | 3.67% | — | — | — |
| Meta Display | 24,057 | 671 | 2.79% | — | — | — |
| 21779 Palatine True Value | 92,688 | 1,337 | 1.44% | N/A | N/A | 18.10% |
| Google Display | 79,966 | 1,075 | 1.34% | — | — | — |
| Meta Display | 12,722 | 262 | 2.06% | — | — | — |
| 22176 True Value of Boca Raton | 65,989 | 917 | 1.39% | N/A | N/A | 15.79% |
| Google Display | 55,910 | 795 | 1.42% | — | — | — |
| Meta Display | 10,079 | 122 | 1.21% | — | — | — |
| 22205 Seagren's Home Hardware Outdoors True Value | 45,833 | 759 | 1.66% | N/A | N/A | 23.70% |
| Google Display | 36,548 | 346 | 0.95% | — | — | — |
| Meta Display | 9,285 | 413 | 4.45% | — | — | — |
| 22650 Beck's Monroe True Value | 144,196 | 2,394 | 1.66% | N/A | N/A | N/A |
| Google Display | 120,273 | 1,794 | 1.49% | — | — | — |
| Meta Display | 23,923 | 600 | 2.51% | — | — | — |
| 22654 Brunswick True Value Hardware | 67,703 | 1,126 | 1.66% | N/A | N/A | 17.07% |
| Google Display | 58,698 | 725 | 1.24% | — | — | — |
| Meta Display | 9,005 | 401 | 4.45% | — | — | — |
| 22703 3 Sons True Value Hardware | 68,106 | 1,014 | 1.49% | N/A | N/A | 9.59% |
| Google Display | 58,058 | 800 | 1.38% | — | — | — |
| Meta Display | 10,048 | 214 | 2.13% | — | — | — |
| 22819 Broadview True Value | 41,331 | 882 | 2.13% | N/A | N/A | N/A |
| Google Display | 33,256 | 628 | 1.89% | — | — | — |
| Meta Display | 8,075 | 254 | 3.15% | — | — | — |
| 23633 Meunier's True Value | 59,794 | 787 | 1.32% | N/A | N/A | 16.92% |
| Google Display | 48,421 | 499 | 1.03% | — | — | — |
| Meta Display | 11,373 | 288 | 2.53% | — | — | — |
| 23772 Opelika True Value | 87,150 | 1,878 | 2.15% | N/A | N/A | 18.51% |
| Google Display | 72,044 | 1,270 | 1.76% | — | — | — |
| Meta Display | 15,106 | 608 | 4.02% | — | — | — |
| 23800 Hubbard's Hardware True Value | 60,959 | 828 | 1.36% | N/A | N/A | 15.75% |
| Google Display | 50,846 | 558 | 1.10% | — | — | — |
| Meta Display | 10,113 | 270 | 2.67% | — | — | — |
| 23830 Houghton Building Supply True Value | 107,990 | 1,498 | 1.39% | N/A | N/A | 18.25% |
| Google Display | 90,949 | 971 | 1.07% | — | — | — |
| Meta Display | 17,041 | 527 | 3.09% | — | — | — |
| 23841 De Pere Hardware True Value | 108,213 | 1,805 | 1.67% | N/A | N/A | 17.54% |
| Google Display | 91,457 | 1,202 | 1.31% | — | — | — |
| Meta Display | 16,756 | 603 | 3.60% | — | — | — |
| 24247 Carl's True Value | 101,125 | 1,664 | 1.65% | N/A | N/A | 19.76% |
| Google Display | 86,071 | 1,120 | 1.30% | — | — | — |
| Meta Display | 15,054 | 544 | 3.61% | — | — | — |
| 24437 Voorhees True Value Hardware | 90,556 | 1,781 | 1.97% | N/A | N/A | 13.61% |
| Google Display | 76,862 | 1,385 | 1.80% | — | — | — |
| Meta Display | 13,694 | 396 | 2.89% | — | — | — |
| 24441 Beck's Hardware Home and Garden Wallkill | 118,322 | 1,973 | 1.67% | N/A | N/A | N/A |
| Google Display | 92,010 | 1,124 | 1.22% | — | — | — |
| Meta Display | 26,312 | 849 | 3.23% | — | — | — |
- Store Visits and Cost/Store Visit were not measured for March; they show as N/A throughout, consistent with the rest of the report.
- All 48 stores active in March sum exactly to the macro total, with zero unresolved discrepancies.
Glossary
- Impressions: a count of the total number of times a digital advertisement is displayed on someone's screen
- Clicks: the number of times users have clicked on a digital advertisement to reach the digital circular or website
- CTR: Click-thru-rate is the percentage of clicks to the total number of impressions
- In-Market: digital advertising that reaches users based on their recent purchase intent - they are "in-market" for the product offering
- Remarketing: digital advertising to users that have interacted with the digital circular or the website
- Geofencing: a form of location-based marketing where a "virtual fence" is placed around a point of interest, typically a competitor store
- Store Visits: visits to a physical True Value location attributed to a digital ad interaction
- Cost / Store Visit: total ad spend divided by the number of attributed store visits
- Over-Delivery: the percentage by which delivered impressions exceeded the campaign's guaranteed minimum
- Engagement Rate: the percentage of sessions that were "engaged" (lasted 10+ seconds, had a conversion event, or had 2+ pageviews)