True Value April Monthly Report
Display Advertising Performance
Google Display & Meta Display & PMAX; April vs. March
Impressions
3,984,859
▲+5.0%
Clicks
58,998
▼-8.1%
CTR
1.48%
▼-12.4%
Over-Delivery (Impr.)
+112.71%
Guaranteed: 1,873,333
▼-10.97pt
CPC
$0.48
Budget: $28,100.00
▲+$0.08
Store Visits
N/A
Not reported this month
Cost / Store Visit
N/A
Not reported this month
Revenue (PMAX)
$390.67
▲+310.5%
- April closed 113% over the guaranteed impression buy, serving nearly 4 million impressions across an expanded 54 stores, up from 48 in March.
- That reach came with some cost: CTR eased to 1.48% from 1.69%, and CPC ticked up to $0.48 from $0.40 as clicks settled at 58,998.
- The delivery guarantee is comfortably met with room to spare, so the next lever is efficiency — tightening creative or targeting to pull CTR back toward March levels without surrendering the added footprint.
Month-Over-Month Comparison
| Mar '26 | Apr '26 | |
|---|---|---|
| Impressions | 3,795,138 | 3,984,859 |
| Clicks | 64,201 | 58,998 |
| CTR | 1.69% | 1.48% |
| Over-Delivery — Impressions | +123.68% | +112.71% |
| # of Stores | 48 | 54 |
| Budget | $25,450.00 | $28,100.00 |
| CPC | $0.40 | $0.48 |
| Store Visits | N/A | N/A |
| Cost / Store Visit | N/A | N/A |
| Engagement Rate | 25.12% | 18.02% |
| Revenue (PMAX) | $95.18 | $390.67 |
Note: the Mar '26 column above is confirmed against March's own independent source PDF, and also matches April's and May's self-reported March figures exactly — verified consistent across all three sources.
Impressions - Month by Month
Clicks - Month by Month
Tiers
Store Tiers by Month
| Mar '26 | Apr '26 | |
|---|---|---|
| Tier 1 ($400) | 29 | 34 |
| Tier 2 ($650) | 13 | 14 |
| Tier 3 ($900) | 6 | 6 |
| Grand Total | 48 | 54 |
Tiers - Month by Month
Tier 1
Tier 2
Tier 3
Performance by Ad Network
Performance by Ad Network
| Ad Network | Impressions | Clicks | CTR | CPC | Budget Split | Engagement Rate | Time on Site |
|---|---|---|---|---|---|---|---|
 Meta Display | 555,741 ▼-11.3% | 14,434 ▼-29.5% | 2.60% ▼-20.5% | $0.58 ▲+$0.09 | 29.70% ▼-9.62 | 29.90% ▼-24.8% | 0:33 |
 Google Display | 3,369,872 ▲+6.9% | 40,423 ▼-4.6% | 1.20% ▼-10.4% | $0.31 ▲+$0.01 | 44.83% ▼-4.41 | 10.89% ▼-23.3% | 0:56 |
| PMAX | 59,246 ▲+253.8% | 4,141 ▲+207.2% | 6.99% ▼-13.2% | $1.73 ▼-$0.43 | 25.47% ▲+14.02 | 26.36% ▼-66.1% | 1:12 |
Performance by Ad Network
Share of Clicks by network
Google Display
Meta Display
PMAX
- Google Display leads the pack, pairing the highest impressions and clicks with the lowest CPC at $0.31, all on 44.8% of the budget.
- Both networks clear the Home & Garden CTR benchmarks, with Google at 1.2% and Meta at 2.6%, comfortably above the 0.49% and 1.23% marks.
Performance by Creative
Deals
Same Brands
Grow Your Way
Sponsor of Grass
Early Enrollment
Paint
Buy Online Pick Up Today
Roselawn
Performance by Creative
| Impressions | Clicks | CTR | Engagement Rate | Time on Site | |
|---|---|---|---|---|---|
| TOTAL | 3,984,859 | 58,998 | 1.48% | 18.02% | 0:52 |
| BOM | 1,142,560 ▼-43.1% | 18,384 ▼-50.6% | 1.61% ▼-13.0% | 14.32% ▼-41.8% | 0:41 |
| Google Display | 1,055,051 | 15,014 | 1.42% | — | — |
| Meta Display | 87,509 | 3,370 | 3.85% | — | — |
| Deals | 699,261 ▲+96.3% | 10,293 ▲+34.5% | 1.47% ▼-31.6% | 11.30% ▼-60.3% | 1:21 |
| Google Display | 445,251 | 3,575 | 0.80% | — | — |
| Meta Display | 254,010 | 6,718 | 2.64% | — | — |
| Same Brands | 489,517 New | 6,090 | 1.24% | N/A | N/A |
| Google Display | 422,071 | 4,776 | 1.13% | — | — |
| Meta Display | 67,446 | 1,314 | 1.95% | — | — |
| Grow Your Way | 435,629 New | 6,553 | 1.50% | 29.23% | 0:44 |
| Google Display | 409,620 | 6,003 | 1.47% | — | — |
| Meta Display | 26,009 | 550 | 2.11% | — | — |
| Sponsor of Grass | 303,642 New | 2,777 | 0.91% | 12.83% | 0:40 |
| Google Display | 268,136 | 2,270 | 0.85% | — | — |
| Meta Display | 35,506 | 507 | 1.43% | — | — |
| Early Enrollment | 297,076 ▲+9.8% | 3,956 ▲+18.7% | 1.33% ▲+8.1% | 15.68% | 0:37 |
| Google Display | 265,470 | 3,076 | 1.16% | — | — |
| Meta Display | 31,606 | 880 | 2.78% | — | — |
| Paint | 275,141 New | 2,728 | 0.99% | 14.79% | 0:46 |
| Google Display | 269,855 | 2,636 | 0.98% | — | — |
| Meta Display | 5,286 | 92 | 1.74% | — | — |
| Buy Online Pick Up Today | 261,763 New | 3,860 | 1.47% | N/A | N/A |
| Google Display | 218,444 | 2,954 | 1.35% | — | — |
| Meta Display | 43,319 | 906 | 2.09% | — | — |
| Roselawn | 5,050 New | 97 | 1.92% | 14.41% | 0:35 |
| Meta Display | 5,050 | 97 | 1.92% | — | — |
| PMAX | 59,246 ▲+253.8% | 4,141 ▲+207.2% | 6.99% ▼-13.2% | 26.36% ▼-66.1% | 1:12 |
- BOM remains the largest creative by volume (1,142,560 impressions) but pulled back sharply vs. March (-43.1%), as did its Meta Display and Carousel components.
- Deals nearly doubled impressions (+96.3%) and grew clicks (+34.5%) vs. March, even as CTR eased.
- Six new creatives launched in April (Same Brands, Grow Your Way, Sponsor of Grass, Paint, Buy Online Pick Up Today, Roselawn), with no March baseline for comparison; Home Essentials and Prep for Spring, both active in March, did not carry over to April.
Note: April's source PDF's own Creative TOTAL row (3,968,885 impressions / 58,879 clicks) runs slightly short of the macro total (3,984,859 / 58,998) — a small pre-existing gap in CometAds' data, not a calculation error on our end.
Performance by Location
Locations by State
54 stores consolidated into 24 states. Bubble color reflects Clicks trend vs. March (hover for store-level detail).
- Wisconsin (9,582 clicks, 9 stores) and Pennsylvania (7,602, 7 stores) lead all states in Clicks.
- Colorado (+106.6%) and Minnesota (+91.6%) grew clicks fastest month-over-month.
- Only 7 of 24 states grew clicks vs. March (Illinois, Texas, Minnesota, Colorado, North Carolina, Missouri, Florida); the rest declined, in line with the overall 8.1% drop in Clicks.
Locations by State - Detail
| State | # Stores | Impressions | Clicks |
|---|---|---|---|
| Wisconsin | 9 | 699,275 ▲+3.8% | 9,582 ▼-7.6% |
| Pennsylvania | 7 | 498,903 ▲+2.0% | 7,602 ▼-10.7% |
| New York | 4 | 497,855 ▲+3.0% | 6,396 ▼-32.0% |
| Illinois | 5 | 379,482 ▲+24.7% | 6,167 ▲+22.8% |
| Maryland | 3 | 167,933 ▼-20.3% | 2,764 ▼-14.6% |
| Texas | 2 | 189,226 ▲+107.2% | 2,730 ▲+37.5% |
| Nebraska | 2 | 128,513 ▼-9.6% | 2,367 ▼-1.3% |
| Connecticut | 2 | 139,141 ▼-11.5% | 2,171 ▼-18.4% |
| Georgia | 1 | 91,361 ▲+0.0% | 1,641 ▼-11.0% |
| Colorado | 2 | 106,474 ▲+100.7% | 1,531 ▲+106.6% |
| Minnesota | 2 | 110,857 ▲+141.9% | 1,454 ▲+91.6% |
| New Jersey | 1 | 92,943 ▲+2.6% | 1,409 ▼-20.9% |
| California | 1 | 105,432 ▼-2.2% | 1,383 ▼-11.2% |
| Alabama | 1 | 80,508 ▼-7.6% | 1,321 ▼-29.7% |
| Michigan | 1 | 66,520 ▼-38.4% | 1,320 ▼-11.9% |
| North Carolina | 1 | 87,190 ▲+17.2% | 1,062 ▲+6.6% |
| Florida | 1 | 62,396 ▼-5.4% | 1,002 ▲+9.3% |
| Ohio | 1 | 49,307 ▼-17.1% | 946 ▼-6.1% |
| Indiana | 1 | 60,848 ▼-12.3% | 933 ▼-17.7% |
| Iowa | 1 | 63,287 ▼-7.1% | 896 ▼-11.6% |
| Missouri | 1 | 63,989 ▲+66.7% | 865 ▲+12.9% |
| West Virginia | 1 | 61,111 ▲+11.6% | 845 ▼-27.7% |
| Massachusetts | 1 | 42,528 ▼-30.2% | 598 ▼-27.8% |
| Vermont | 1 | 33,001 ▼-44.8% | 404 ▼-48.7% |
Display Performance by Location - Google & Meta
| Location | Impressions | Clicks | CTR | Store Visits | Cost/Visit | Engagement Rate |
|---|---|---|---|---|---|---|
| 00033 Geiger True Value Hardware | 50,984 ▼-26.8% | 778 ▼-37.0% | 1.53% ▼-13.6% | N/A | N/A | 11.11% ▼-16.7% |
| Google Display | 44,187 | 584 | 1.32% | — | — | — |
| Meta Display | 6,797 | 194 | 2.85% | — | — | — |
| 00098 Chicago True Value Hardware | 86,125 ▼-5.1% | 1,360 ▼-7.4% | 1.58% ▼-2.5% | N/A | N/A | 12.55% ▼-2.4% |
| Google Display | 75,314 | 1,132 | 1.50% | — | — | — |
| Meta Display | 10,811 | 228 | 2.11% | — | — | — |
| 00100 Union Grove True Value Lumber & Hardware | 98,811 ▼-15.3% | 1,363 ▼-33.0% | 1.38% ▼-20.7% | N/A | N/A | 14.90% ▼-17.8% |
| Google Display | 81,155 | 944 | 1.16% | — | — | — |
| Meta Display | 17,656 | 419 | 2.37% | — | — | — |
| 00103 Drews True Value Hardware | 71,677 New | 977 | 1.36% | N/A | N/A | 5.14% |
| Google Display | 63,676 | 753 | 1.18% | — | — | — |
| Meta Display | 8,001 | 224 | 2.80% | — | — | — |
| 00197 Clear Lake True Value | 76,059 ▼-5.8% | 1,206 ▲+29.0% | 1.59% ▲+37.1% | N/A | N/A | 17.26% ▼-18.0% |
| Google Display | 61,711 | 853 | 1.38% | — | — | — |
| Meta Display | 14,348 | 353 | 2.46% | — | — | — |
| 00323 Luedtke Lumber True Value | 58,967 ▼-9.5% | 772 ▼-36.4% | 1.31% ▼-29.6% | N/A | N/A | 10.88% ▼-54.9% |
| Google Display | 49,340 | 491 | 1.00% | — | — | — |
| Meta Display | 9,627 | 281 | 2.92% | — | — | — |
| 02034 Rozman True Value | 60,568 ▲+2.0% | 802 ▼-28.0% | 1.32% ▼-29.8% | N/A | N/A | 11.93% ▲+4.3% |
| Google Display | 53,419 | 647 | 1.21% | — | — | — |
| Meta Display | 7,149 | 155 | 2.17% | — | — | — |
| 02240 Mohler's True Value Home Center | 49,307 ▼-17.1% | 946 ▼-6.1% | 1.92% ▲+13.6% | N/A | N/A | 16.18% ▼-13.5% |
| Google Display | 42,954 | 723 | 1.68% | — | — | — |
| Meta Display | 6,353 | 223 | 3.51% | — | — | — |
| 03583 Killingworth True Value Hardware | 58,746 ▲+4.8% | 869 ▼-12.8% | 1.48% ▼-16.9% | N/A | N/A | 14.45% ▼-46.1% |
| Google Display | 52,301 | 686 | 1.31% | — | — | — |
| Meta Display | 6,445 | 183 | 2.84% | — | — | — |
| 03811 Biebel's True Value Store | 73,826 ▼-18.1% | 878 ▼-13.0% | 1.19% ▲+6.2% | N/A | N/A | 16.98% ▼-10.1% |
| Google Display | 62,708 | 696 | 1.11% | — | — | — |
| Meta Display | 11,118 | 182 | 1.64% | — | — | — |
| 05353 Helms True Value Hardware | 65,957 ▲+1.8% | 994 ▼-19.3% | 1.51% ▼-20.5% | N/A | N/A | 19.02% ▲+28.0% |
| Google Display | 58,507 | 713 | 1.22% | — | — | — |
| Meta Display | 7,450 | 281 | 3.77% | — | — | — |
| 06089 Kuzan's True Value Hardware | 51,366 ▼-15.2% | 905 ▼-28.4% | 1.76% ▼-15.8% | N/A | N/A | 10.59% ▼-44.9% |
| Google Display | 42,757 | 653 | 1.53% | — | — | — |
| Meta Display | 8,609 | 252 | 2.93% | — | — | — |
| 06940 Gregg's True Value | 61,111 ▲+11.6% | 845 ▼-27.7% | 1.38% ▼-35.2% | N/A | N/A | 10.73% ▼-50.0% |
| Google Display | 51,603 | 611 | 1.18% | — | — | — |
| Meta Display | 9,508 | 234 | 2.46% | — | — | — |
| 07111 Peach Tree True Value Hardware | 91,361 ▲+0.0% | 1,641 ▼-11.0% | 1.80% ▼-10.9% | N/A | N/A | 22.77% ▼-33.2% |
| Google Display | 79,807 | 1,350 | 1.69% | — | — | — |
| Meta Display | 11,554 | 291 | 2.52% | — | — | — |
| 07246 Garner True Value Hardware | 87,190 ▲+17.2% | 1,062 ▲+6.6% | 1.22% ▼-9.0% | N/A | N/A | 12.64% ▲+16.7% |
| Google Display | 77,832 | 822 | 1.06% | — | — | — |
| Meta Display | 9,358 | 240 | 2.56% | — | — | — |
| 07897 Beck's True Value Hardware Pine Bush | 146,774 ▲+3.5% | 1,748 ▼-25.3% | 1.19% ▼-27.9% | N/A | N/A | N/A |
| Google Display | 130,025 | 1,427 | 1.10% | — | — | — |
| Meta Display | 16,749 | 321 | 1.92% | — | — | — |
| 08618 Missouri Flat True Value | 105,432 ▼-2.2% | 1,383 ▼-11.2% | 1.31% ▼-9.7% | N/A | N/A | 16.53% ▼-32.7% |
| Google Display | 95,725 | 1,047 | 1.09% | — | — | — |
| Meta Display | 9,707 | 336 | 3.46% | — | — | — |
| 09144 Morrison True Value Hardware | 109,216 New | 1,973 | 1.81% | N/A | N/A | 19.02% |
| Google Display | 96,129 | 1,649 | 1.72% | — | — | — |
| Meta Display | 13,087 | 324 | 2.48% | — | — | — |
| 09518 Golfcrest True Value Hardware | 104,337 ▲+14.2% | 1,730 ▼-12.8% | 1.66% ▼-23.5% | N/A | N/A | 11.09% ▼-26.7% |
| Google Display | 87,031 | 1,425 | 1.64% | — | — | — |
| Meta Display | 17,306 | 305 | 1.76% | — | — | — |
| 09876 Bandera True Value Hardware | 84,889 New | 1,000 | 1.18% | N/A | N/A | 20.73% |
| Google Display | 77,439 | 696 | 0.90% | — | — | — |
| Meta Display | 7,450 | 304 | 4.08% | — | — | — |
| 10166 United True Value | 83,409 ▲+4.6% | 1,209 ▲+12.9% | 1.45% ▲+8.2% | N/A | N/A | 23.00% ▼-5.9% |
| Google Display | 67,568 | 941 | 1.39% | — | — | — |
| Meta Display | 15,841 | 268 | 1.69% | — | — | — |
| 10328 Rib Lake True Value | 68,639 ▼-6.7% | 937 ▼-21.0% | 1.37% ▼-14.9% | N/A | N/A | 15.85% ▼-13.3% |
| Google Display | 60,234 | 534 | 0.89% | — | — | — |
| Meta Display | 8,405 | 403 | 4.79% | — | — | — |
| 11719 Leroy True Value Hardware | 49,507 ▼-3.4% | 842 ▼-14.3% | 1.70% ▼-11.5% | N/A | N/A | 14.63% ▼-1.2% |
| Google Display | 41,787 | 507 | 1.21% | — | — | — |
| Meta Display | 7,720 | 335 | 4.34% | — | — | — |
| 11976 Roselawn True Value | 60,848 ▼-12.3% | 933 ▼-17.7% | 1.53% ▼-6.1% | N/A | N/A | 14.41% ▼-30.6% |
| Google Display | 43,544 | 558 | 1.28% | — | — | — |
| Meta Display | 17,304 | 375 | 2.17% | — | — | — |
| 12008 A & R Building Supply & True Value | 95,657 ▼-11.0% | 1,496 ▼-15.1% | 1.56% ▼-4.9% | N/A | N/A | 20.00% ▼-32.6% |
| Google Display | 82,040 | 1,084 | 1.32% | — | — | — |
| Meta Display | 13,617 | 412 | 3.03% | — | — | — |
| 13938 Justus True Value Home & Garden | 58,760 ▼-14.8% | 1,039 ▼-5.6% | 1.77% ▲+10.6% | N/A | N/A | 17.01% ▼-3.8% |
| Google Display | 52,170 | 760 | 1.46% | — | — | — |
| Meta Display | 6,590 | 279 | 4.23% | — | — | — |
| 16325 Glenn's True Value Hardware at South Coddington | 75,438 ▼-12.9% | 1,446 ▲+4.2% | 1.92% ▲+20.0% | N/A | N/A | 13.72% ▼-21.6% |
| Google Display | 62,927 | 1,143 | 1.82% | — | — | — |
| Meta Display | 12,511 | 303 | 2.42% | — | — | — |
| 16499 Hoffman Drug True Value Hardware | 40,538 ▼-23.6% | 530 ▼-28.5% | 1.31% ▼-6.4% | N/A | N/A | 11.22% ▼-28.9% |
| Google Display | 33,603 | 331 | 0.99% | — | — | — |
| Meta Display | 6,935 | 199 | 2.87% | — | — | — |
| 16760 Sarver True Value Hardware | 109,477 ▼-15.2% | 1,549 ▼-14.3% | 1.41% ▲+0.7% | N/A | N/A | 13.69% ▼-23.5% |
| Google Display | 96,199 | 1,092 | 1.14% | — | — | — |
| Meta Display | 13,278 | 457 | 3.44% | — | — | — |
| 19034 Paused - 19034 - Wilton Hardware True Value | 64,325 ▼-3.5% | 852 ▼-19.3% | 1.32% ▼-16.5% | N/A | N/A | N/A |
| Google Display | 57,972 | 707 | 1.22% | — | — | — |
| Meta Display | 6,353 | 145 | 2.28% | — | — | — |
| 19069 Fruita True Value | 65,936 New | 1,001 | 1.52% | N/A | N/A | 32.74% |
| Google Display | 58,913 | 865 | 1.47% | — | — | — |
| Meta Display | 7,023 | 136 | 1.94% | — | — | — |
| 20290 Sarcoxie True Value Hardware | 63,989 ▲+66.7% | 865 ▲+12.9% | 1.35% ▼-32.5% | N/A | N/A | 9.42% ▼-46.1% |
| Google Display | 56,141 | 629 | 1.12% | — | — | — |
| Meta Display | 7,848 | 236 | 3.01% | — | — | — |
| 20309 Glenn's True Value Hardware at Hickman | 53,075 ▼-4.5% | 921 ▼-8.9% | 1.74% ▼-4.4% | N/A | N/A | 13.72% ▼-21.6% |
| Google Display | 45,408 | 697 | 1.53% | — | — | — |
| Meta Display | 7,667 | 224 | 2.92% | — | — | — |
| 20339 Heritage Hardware True Value | 68,610 New | 872 | 1.27% | N/A | N/A | 11.51% |
| Google Display | 61,137 | 705 | 1.15% | — | — | — |
| Meta Display | 7,473 | 167 | 2.23% | — | — | — |
| 20850 222 Hardware True Value | 52,473 ▼-12.3% | 667 ▼-45.5% | 1.27% ▼-37.7% | N/A | N/A | 12.71% ▼-51.9% |
| Google Display | 44,220 | 409 | 0.92% | — | — | — |
| Meta Display | 8,253 | 258 | 3.13% | — | — | — |
| 20851 Slippery Rock True Value Hardware | 62,560 ▼-1.1% | 1,074 ▼-20.6% | 1.72% ▼-19.6% | N/A | N/A | 14.44% ▼-29.7% |
| Google Display | 54,189 | 748 | 1.38% | — | — | — |
| Meta Display | 8,371 | 326 | 3.89% | — | — | — |
| 21203 ADR Hardware True Value | 46,546 ▼-40.5% | 891 ▲+1.4% | 1.91% ▲+70.5% | N/A | N/A | 12.64% ▼-47.6% |
| Google Display | 40,263 | 769 | 1.91% | — | — | — |
| Meta Display | 6,283 | 122 | 1.94% | — | — | — |
| 21615 Beck's True Value Hardware New Paltz | 81,666 ▲+3.0% | 1,552 ▼-42.4% | 1.90% ▼-44.1% | N/A | N/A | N/A |
| Google Display | 65,730 | 1,272 | 1.94% | — | — | — |
| Meta Display | 15,936 | 280 | 1.76% | — | — | — |
| 21779 Palatine True Value | 83,650 ▼-9.8% | 1,214 ▼-9.2% | 1.45% ▲+0.7% | N/A | N/A | 14.44% ▼-20.2% |
| Google Display | 74,813 | 964 | 1.29% | — | — | — |
| Meta Display | 8,837 | 250 | 2.83% | — | — | — |
| 22176 True Value of Boca Raton | 62,396 ▼-5.4% | 1,002 ▲+9.3% | 1.61% ▲+15.8% | N/A | N/A | 10.54% ▼-33.2% |
| Google Display | 55,085 | 794 | 1.44% | — | — | — |
| Meta Display | 7,311 | 208 | 2.85% | — | — | — |
| 22205 Seagren's Home Hardware Outdoors True Value | 47,176 ▲+2.9% | 627 ▼-17.4% | 1.33% ▼-19.9% | N/A | N/A | 15.32% ▼-35.4% |
| Google Display | 39,823 | 485 | 1.22% | — | — | — |
| Meta Display | 7,353 | 142 | 1.93% | — | — | — |
| 22650 Beck's Monroe True Value | 167,914 ▲+16.4% | 1,757 ▼-26.6% | 1.05% ▼-36.7% | N/A | N/A | N/A |
| Google Display | 152,727 | 1,435 | 0.94% | — | — | — |
| Meta Display | 15,187 | 322 | 2.12% | — | — | — |
| 22654 Brunswick True Value Hardware | 55,430 ▼-18.1% | 879 ▼-21.9% | 1.59% ▼-4.2% | N/A | N/A | 14.89% ▼-12.8% |
| Google Display | 48,846 | 701 | 1.44% | — | — | — |
| Meta Display | 6,584 | 178 | 2.70% | — | — | — |
| 22703 3 Sons True Value Hardware | 63,287 ▼-7.1% | 896 ▼-11.6% | 1.42% ▼-4.7% | N/A | N/A | 11.30% ▲+17.8% |
| Google Display | 54,509 | 711 | 1.30% | — | — | — |
| Meta Display | 8,778 | 185 | 2.11% | — | — | — |
| 22819 Broadview True Value | 42,454 ▲+2.7% | 757 ▼-14.2% | 1.78% ▼-16.4% | N/A | N/A | N/A |
| Google Display | 36,235 | 590 | 1.63% | — | — | — |
| Meta Display | 6,219 | 167 | 2.69% | — | — | — |
| 23633 Meunier's True Value | 33,001 ▼-44.8% | 404 ▼-48.7% | 1.22% ▼-7.6% | N/A | N/A | 11.79% ▼-30.3% |
| Google Display | 23,350 | 205 | 0.88% | — | — | — |
| Meta Display | 9,651 | 199 | 2.06% | — | — | — |
| 23719 Howard Walker's True Value | 63,681 New | 827 | 1.30% | N/A | N/A | 8.71% |
| Google Display | 57,064 | 613 | 1.07% | — | — | — |
| Meta Display | 6,617 | 214 | 3.23% | — | — | — |
| 23772 Opelika True Value | 80,508 ▼-7.6% | 1,321 ▼-29.7% | 1.64% ▼-23.7% | N/A | N/A | 14.29% ▼-22.8% |
| Google Display | 68,065 | 988 | 1.45% | — | — | — |
| Meta Display | 12,443 | 333 | 2.68% | — | — | — |
| 23800 Hubbard's Hardware True Value | 42,528 ▼-30.2% | 598 ▼-27.8% | 1.41% ▲+3.7% | N/A | N/A | 13.20% ▼-16.2% |
| Google Display | 34,174 | 384 | 1.12% | — | — | — |
| Meta Display | 8,354 | 214 | 2.56% | — | — | — |
| 23830 Houghton Building Supply True Value | 66,520 ▼-38.4% | 1,320 ▼-11.9% | 1.98% ▲+42.4% | N/A | N/A | 13.75% ▼-24.7% |
| Google Display | 50,934 | 875 | 1.72% | — | — | — |
| Meta Display | 15,586 | 445 | 2.86% | — | — | — |
| 23841 De Pere Hardware True Value | 107,319 ▼-0.8% | 1,438 ▼-20.3% | 1.34% ▼-19.8% | N/A | N/A | 15.31% ▼-12.7% |
| Google Display | 92,180 | 1,113 | 1.21% | — | — | — |
| Meta Display | 15,139 | 325 | 2.15% | — | — | — |
| 24247 Carl's True Value | 80,395 ▼-20.5% | 1,302 ▼-21.8% | 1.62% ▼-1.8% | N/A | N/A | 13.39% ▼-32.2% |
| Google Display | 68,502 | 988 | 1.44% | — | — | — |
| Meta Display | 11,893 | 314 | 2.64% | — | — | — |
| 24437 Voorhees True Value Hardware | 92,943 ▲+2.6% | 1,409 ▼-20.9% | 1.52% ▼-22.8% | N/A | N/A | 15.27% ▲+12.2% |
| Google Display | 83,219 | 1,117 | 1.34% | — | — | — |
| Meta Display | 9,724 | 292 | 3.00% | — | — | — |
| 24441 Beck's Hardware Home and Garden Wallkill | 101,501 ▼-14.2% | 1,339 ▼-32.1% | 1.32% ▼-21.0% | N/A | N/A | N/A |
| Google Display | 81,927 | 948 | 1.16% | — | — | — |
| Meta Display | 19,574 | 391 | 2.00% | — | — | — |
- Morrison True Value Hardware led all locations in April Clicks (1,973).
- Clicks grew at only 7 of 48 comparable stores; top gainers were Clear Lake True Value (+29.0%) and Sarcoxie True Value Hardware (+12.9%), while Meunier's True Value (-48.7%) and 222 Hardware True Value (-45.5%) declined most.
- Six stores are new to April (Morrison True Value Hardware, Drews True Value Hardware, Howard Walker's True Value, Bandera True Value Hardware, Fruita True Value, Heritage Hardware True Value); all 48 March stores remained active.
- Store Visits and Cost/Visit are not yet reported for either March or April, so no comparison is available for those two metrics.
Glossary
- Impressions: a count of the total number of times a digital advertisement is displayed on someone's screen
- Clicks: the number of times users have clicked on a digital advertisement to reach the digital circular or website
- CTR: Click-thru-rate is the percentage of clicks to the total number of impressions
- In-Market: digital advertising that reaches users based on their recent purchase intent - they are "in-market" for the product offering
- Remarketing: digital advertising to users that have interacted with the digital circular or the website
- Geofencing: a form of location-based marketing where a "virtual fence" is placed around a point of interest, typically a competitor store
- Store Visits: visits to a physical True Value location attributed to a digital ad interaction
- Cost / Store Visit: total ad spend divided by the number of attributed store visits
- Over-Delivery: the percentage by which delivered impressions exceeded the campaign's guaranteed minimum
- Engagement Rate: the percentage of sessions that were "engaged" (lasted 10+ seconds, had a conversion event, or had 2+ pageviews)