True Value July Monthly Report
Display Advertising Performance
Google Display & Meta Display & PMAX; July vs. June
Impressions
4,535,499
▲+34.1%
Clicks
75,665
▼-8.0%
CTR
1.67%
▼-31.3%
Over-Delivery (Impr.)
+153.38%
Guaranteed: 1,790,000
▲+67.22pt
CPC
$0.35
Budget: $26,850.00
▲+$0.02
Store Visits
21,491
▲+49.8%
Cost / Store Visit
$1.25
▼-$0.65
Revenue (PMAX)
$162.45
▲+50.2%
- July drives 21,491 store visits at a $0.35 CPC, up from 14,348 in June, holding the low cost per click that anchors this campaign.
- Impressions climb to 4,535,499 on 153% over-delivery, a sharp jump from 86% in June, giving True Value far more reach for the money.
- Clicks land at 75,665, softening slightly from June's 82,272 as CTR normalizes to 1.67%.
- The read: cheaper clicks and heavier delivery are compounding into real foot traffic, so the store visit gains are the metric to protect heading into August.
Note: CometAds' source text originally stated 14,815 for June Store Visits; corrected here to 14,348, the verified figure from June's report.
Month-Over-Month Comparison
| Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | |
|---|---|---|---|---|---|
| Impressions | 3,795,138 | 3,984,859 | 3,988,318 | 3,381,941 | 4,535,499 |
| Clicks | 64,201 | 58,998 | 73,914 | 82,272 | 75,665 |
| CTR | 1.69% | 1.48% | 1.85% | 2.43% | 1.67% |
| Over-Delivery — Impressions | +123.68% | +112.71% | +122.81% | +86.16% | +153.38% |
| # of Stores | 48 | 54 | 54 | 55 | 54 |
| Budget | $25,450.00 | $28,100.00 | $26,850.00 | $27,250.00 | $26,850.00 |
| CPC | $0.40 | $0.48 | $0.36 | $0.33 | $0.35 |
| Store Visits | N/A | N/A | 6,523 | 14,348 | 21,491 |
| Cost / Store Visit | N/A | N/A | $4.12 | $1.90 | $1.25 |
| Engagement Rate | 25.12% | 18.02% | 18.34% | 14.77% | 18.57% |
| Revenue (PMAX) | $95.18 | $390.67 | $453.40 | $108.16 | $162.45 |
Note: the July source PDF's own Jun '26 column misstated Impressions, Clicks, CTR, Over-Delivery, CPC, # of Stores, Store Visits, and Cost/Store Visit — those figures matched the Meta Display network subset rather than the true June total. The Jun '26 values above are pulled from the verified June report instead. Flagging this so it's on record; happy to pull supporting screenshots again if needed.
Impressions - Month by Month
Clicks - Month by Month
Tiers
Store Tiers by Month
| Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | |
|---|---|---|---|---|---|---|
| Tier 1 ($400) | 29 | 34 | 35 | 36 | 35 | 33 |
| Tier 2 ($650) | 13 | 14 | 17 | 17 | 17 | 16 |
| Tier 3 ($900) | 6 | 6 | 2 | 2 | 2 | 2 |
| Grand Total | 48 | 54 | 54 | 55 | 54 | 51 |
Tiers - Month by Month
Tier 1
Tier 2
Tier 3
Performance by Ad Network
Performance by Ad Network
| Ad Network | Impressions | Clicks | CTR | CPC | Budget Split | Engagement Rate | Time on Site |
|---|---|---|---|---|---|---|---|
 Meta Display | 414,464 ▼-6.2% | 11,687 ▼-5.1% | 2.82% ▲+1.1% | $0.71 ▼-$0.06 | 30.70% ▼-3.93 | 34.07% ▲+5.9% | 0:33 |
 Google Display | 2,889,616 ▲+23.2% | 57,303 ▼-9.4% | 1.98% ▼-26.7% | $0.26 ▲+$0.03 | 55.63% ▲+2.97 | 16.61% ▲+73.6% | 1:43 |
| PMAX | 1,231,419 ▲+107.2% | 6,675 ▼-0.5% | 0.54% ▼-52.2% | $0.55 ▲+$0.03 | 13.67% ▲+0.96 | 8.32% ▼-77.8% | 0:22 |
Performance by Ad Network
Share of Clicks by network
Google Display
Meta Display
PMAX
- Google Display stayed the largest network (55.63% of budget), driving 57,303 clicks at the lowest CPC of $0.26.
- Meta Display had the strongest CTR at 2.82% and the highest engagement rate at 34.07%, on a smaller 30.70% budget share.
- PMAX impressions more than doubled (+107.2%) but CTR dropped to 0.54% and engagement rate fell sharply to 8.32%.
Performance by Creative
July Deals
Get Road-Trip Ready
Summer Outdoor Essentials
Buy Online Pick Up Today
Early Enrollment
Star Stripes & DIY Deals
Online Only Offer - Save $5
Online Only Offer - Save $10
Roselawn
Performance by Creative
| Impressions | Clicks | CTR | Engagement Rate | Time on Site | |
|---|---|---|---|---|---|
| TOTAL | 4,535,499 | 75,664 | 1.67% | 18.57% | 1:27 |
| BOM | 1,705,527 ▲+87.7% | 27,768 ▲+10.5% | 1.63% ▼-41.2% | 17.96% ▲+29.1% | 1:05 |
| Google Display | 1,456,017 ▲+109.0% | 19,915 ▲+9.8% | 1.37% | — | — |
| Meta Display | 172,215 ▲+20.1% | 5,938 ▲+11.0% | 3.45% | — | — |
| Carousel | 77,295 ▲+12.2% | 1,915 ▲+16.6% | 2.48% | — | — |
| Deals | 588,918 ▼-28.5% | 14,296 ▼-31.3% | 2.43% ▼-3.6% | 27.72% ▲+49.8% | 1:35 |
| Google Display | 588,918 ▼-19.1% | 14,296 ▼-20.6% | 2.43% | — | — |
| Summer Outdoor Essentials | 316,819 New | 8,413 | 2.66% | 25.25% | 2:41 |
| Google Display | 287,712 New | 7,821 | 2.72% | — | — |
| Meta Display | 29,107 New | 592 | 2.03% | — | — |
| Get Road-Trip Ready | 240,134 New | 7,071 | 2.94% | 22.07% | 2:08 |
| Google Display | 210,761 New | 6,606 | 3.13% | — | — |
| Meta Display | 29,373 New | 465 | 1.58% | — | — |
| Early Enrollment | 201,887 ▲+0.4% | 5,472 ▲+11.5% | 2.71% ▲+11.1% | 13.49% ▲+91.1% | 1:54 |
| Google Display | 190,900 ▲+5.3% | 5,240 ▲+16.6% | 2.74% | — | — |
| Meta Display | 10,987 ▼-44.1% | 232 ▼-44.1% | 2.11% | — | — |
| Online Only Offer - Save $5 | 73,466 ▲+23.9% | 1,525 ▼-1.0% | 2.08% ▼-20.0% | 29.03% ▲+104.9% | 2:37 |
| Google Display | 68,642 ▲+17.5% | 1,430 ▼-6.4% | 2.08% | — | — |
| Meta Display | 4,824 ▲+459.0% | 95 ▲+630.8% | 1.97% | — | — |
| Buy Online Pick Up Today | 70,920 ▼-77.1% | 1,460 ▼-81.3% | 2.06% ▼-18.3% | 14.34% ▲+254.1% | 1:19 |
| Google Display | 58,134 ▼-79.0% | 1,250 ▼-82.7% | 2.15% | — | — |
| Meta Display | 12,786 ▼-60.9% | 210 ▼-64.3% | 1.64% | — | — |
| July Deals | 65,977 New | 1,922 | 2.91% | 27.72% | 1:35 |
| Meta Display | 65,977 New | 1,922 | 2.91% | — | — |
| Online Only Offer - Save $10 | 33,036 ▲+43.7% | 826 ▲+3.2% | 2.50% ▼-28.2% | 25.53% ▲+67.3% | 1:42 |
| Google Display | 28,532 ▲+26.5% | 744 ▼-6.2% | 2.61% | — | — |
| Meta Display | 4,504 ▲+954.8% | 82 ▲+1071.4% | 1.82% | — | — |
| Star Stripes & DIY Deals | 6,262 New | 209 | 3.34% | 22.37% | 1:54 |
| Animated | 6,262 New | 209 | 3.34% | — | — |
| Roselawn | 1,134 ▼-37.6% | 27 ▼-15.6% | 2.38% ▲+35.2% | 14.11% ▲+116.1% | 0:53 |
| Meta Display | 1,134 ▼-37.6% | 27 ▼-15.6% | 2.38% | — | — |
| PMAX | 1,231,419 ▲+107.2% | 6,675 ▼-0.5% | 0.54% ▼-52.2% | 8.32% ▼-77.8% | 0:22 |
- BOM leads on volume by far (1,705,527 impressions, up 87.7% vs. June), driven mostly by Google Display.
- Buy Online Pick Up Today and Deals both pulled back sharply versus June (-77.1% and -28.5% impressions).
- Star Stripes & DIY Deals posted the strongest CTR of any creative at 3.34%.
Performance by Location
Locations by State
54 stores consolidated into 23 states. Bubble color reflects Clicks trend vs. June (hover for store-level detail).
- Wisconsin (12,601 clicks, 9 stores) and Pennsylvania (11,010, 8 stores) lead all states in Clicks.
- Massachusetts (+68.1%) and Michigan (+45.2%) grew clicks fastest month-over-month.
- 8 of 23 states grew clicks vs. June (Wisconsin, Connecticut, Colorado, Michigan, Alabama, California, Indiana, Massachusetts); the rest declined, in line with the overall 8.0% drop in Clicks.
Locations by State - Detail
| State | # Stores | Impressions | Clicks |
|---|---|---|---|
| Wisconsin | 9 | 802,587 ▲+57.2% | 12,601 ▲+4.4% |
| Pennsylvania | 8 | 600,628 ▲+23.5% | 11,010 ▼-9.3% |
| Illinois | 5 | 468,722 ▲+32.1% | 8,230 ▼-4.5% |
| New York | 5 | 451,598 ▲+23.6% | 7,300 ▼-22.1% |
| Connecticut | 3 | 295,046 ▲+100.5% | 4,001 ▲+12.2% |
| Texas | 2 | 179,929 ▲+37.6% | 3,219 ▼-7.5% |
| Nebraska | 2 | 161,017 ▲+41.8% | 2,986 ▼-15.6% |
| Maryland | 2 | 118,153 ▲+9.3% | 2,505 ▼-1.1% |
| Colorado | 2 | 159,835 ▲+38.6% | 2,329 ▲+1.5% |
| Iowa | 2 | 171,746 ▲+38.4% | 2,270 ▼-16.2% |
| Minnesota | 2 | 116,919 ▲+6.9% | 2,250 ▼-2.0% |
| Georgia | 1 | 105,368 ▲+5.0% | 2,112 ▼-3.5% |
| Michigan | 1 | 116,276 ▲+127.6% | 1,995 ▲+45.2% |
| Alabama | 1 | 102,158 ▲+71.5% | 1,916 ▲+35.9% |
| New Jersey | 1 | 104,096 ▲+48.1% | 1,885 ▼-14.0% |
| California | 1 | 127,844 ▲+27.6% | 1,802 ▲+1.0% |
| Indiana | 1 | 58,925 ▲+23.8% | 1,199 ▲+2.9% |
| North Carolina | 1 | 64,900 ▲+25.1% | 1,134 ▼-16.9% |
| West Virginia | 1 | 100,797 ▲+38.4% | 1,103 ▼-8.1% |
| Missouri | 1 | 61,250 ▲+34.9% | 1,015 ▼-8.2% |
| Vermont | 1 | 62,626 ▲+123.7% | 976 ▼-16.7% |
| Massachusetts | 1 | 60,282 ▲+127.1% | 970 ▲+68.1% |
| Florida | 1 | 44,797 ▲+0.9% | 857 ▼-21.2% |
Display Performance by Location - Google & Meta
| Location | Impressions | Clicks | CTR | Store Visits | Cost/Visit | Engagement Rate |
|---|---|---|---|---|---|---|
| 00033 Geiger True Value Hardware | 56,214 ▲+25.2% | 1,062 ▼-30.2% | 1.89% ▼-44.2% | 218 ▲+10.1% | $1.46 ▼-$0.93 | 14.35% ▲+13.7% |
| Google Display | 49,601 ▲+27.4% | 862 ▼-37.2% | 1.74% | — | — | — |
| Meta Display | 6,613 ▲+10.8% | 200 ▲+33.3% | 3.02% | — | — | — |
| 00098 Chicago True Value Hardware | 107,111 ▲+44.6% | 1,903 ▼-11.8% | 1.78% ▼-38.8% | 219 ▲+43.1% | $3.03 ▼-$1.05 | 25.32% ▲+100.3% |
| Google Display | 97,782 ▲+51.7% | 1,696 ▼-14.6% | 1.73% | — | — | — |
| Meta Display | 9,329 ▼-3.1% | 207 ▲+21.1% | 2.22% | — | — | — |
| 00100 Union Grove True Value Lumber & Hardware | 129,937 ▲+56.5% | 2,262 ▲+32.1% | 1.74% ▼-15.5% | 268 ▲+24.7% | $3.19 ▼-$0.33 | 10.48% ▼-18.3% |
| Google Display | 115,194 ▲+71.5% | 1,930 ▲+46.4% | 1.68% | — | — | — |
| Meta Display | 14,743 ▼-6.9% | 332 ▼-15.7% | 2.25% | — | — | — |
| 00103 Drews True Value Hardware | 113,479 ▲+61.9% | 1,273 ▼-12.3% | 1.12% ▼-45.9% | 593 ▲+49.4% | $0.70 ▼-$0.45 | 5.77% ▼-16.9% |
| Google Display | 107,563 ▲+68.7% | 1,101 ▼-15.4% | 1.02% | — | — | — |
| Meta Display | 5,916 ▼-6.5% | 172 ▲+14.7% | 2.91% | — | — | — |
| 00197 Clear Lake True Value | 70,738 ▲+50.2% | 1,210 ▲+5.6% | 1.71% ▼-29.6% | 476 ▲+81.7% | $0.86 ▼-$0.82 | 7.02% ▲+505.2% |
| Google Display | 63,905 ▲+46.2% | 1,084 ▼-1.8% | 1.70% | — | — | — |
| Meta Display | 6,833 ▲+102.4% | 126 ▲+200.0% | 1.84% | — | — | — |
| 00323 Luedtke Lumber True Value | 62,071 ▲+47.2% | 1,101 ▲+8.3% | 1.77% ▼-26.6% | 61 ▼-21.8% | $6.28 ▲+$2.18 | 15.54% ▲+144.0% |
| Google Display | 55,255 ▲+59.1% | 890 ▲+12.9% | 1.61% | — | — | — |
| Meta Display | 6,816 ▼-8.5% | 211 ▼-7.9% | 3.10% | — | — | — |
| 02034 Rozman True Value | 69,430 ▲+70.8% | 1,169 ▼-9.0% | 1.68% ▼-46.8% | 57 ▲+418.2% | $7.35 ▼-$25.87 | 20.69% ▲+119.4% |
| Google Display | 61,210 ▲+91.7% | 965 ▼-10.3% | 1.58% | — | — | — |
| Meta Display | 8,220 ▼-5.7% | 204 ▼-2.4% | 2.48% | — | — | — |
| 02189 Ferrier's True Value Hardware | 88,589 ▲+10.4% | 1,338 ▼-34.8% | 1.51% ▼-41.0% | 419 ▲+24.0% | $1.07 ▼-$0.79 | 19.85% ▲+28.8% |
| Google Display | 81,155 ▲+14.4% | 1,215 ▼-29.2% | 1.50% | — | — | — |
| Meta Display | 7,434 ▼-20.2% | 123 ▼-63.5% | 1.65% | — | — | — |
| 03278 Beman True Value | 82,263 New | 1,198 | 1.46% | 718 | $0.58 | N/A |
| Google Display | 74,581 New | 1,097 | 1.47% | — | — | — |
| Meta Display | 7,682 New | 101 | 1.31% | — | — | — |
| 03583 Killingworth True Value Hardware | 84,053 ▲+26.9% | 1,067 ▼-35.5% | 1.27% ▼-49.2% | 539 ▲+67.4% | $0.76 ▼-$0.67 | 12.02% ▲+11.8% |
| Google Display | 78,715 ▲+29.0% | 916 ▼-38.7% | 1.16% | — | — | — |
| Meta Display | 5,338 ▲+2.6% | 151 ▼-5.6% | 2.83% | — | — | — |
| 03811 Biebel's True Value Store | 101,526 ▲+41.2% | 947 ▼-38.3% | 0.93% ▼-56.3% | 919 ▲+87.6% | $0.35 ▼-$0.53 | 14.71% ▲+568.6% |
| Google Display | 97,637 ▲+48.1% | 881 ▼-38.4% | 0.90% | — | — | — |
| Meta Display | 3,889 ▼-34.8% | 66 ▼-35.9% | 1.70% | — | — | — |
| 05353 Helms True Value Hardware | 57,730 ▼-5.3% | 1,321 ▼-6.8% | 2.29% ▼-1.3% | 519 ▲+150.7% | $0.80 ▼-$1.46 | 19.21% ▲+14.3% |
| Google Display | 51,417 ▼-6.0% | 1,127 ▼-3.3% | 2.19% | — | — | — |
| Meta Display | 6,313 ▲+0.3% | 194 ▼-23.0% | 3.07% | — | — | — |
| 06089 Kuzan's True Value Hardware | 63,994 ▲+43.8% | 1,159 ▼-14.1% | 1.81% ▼-40.3% | 126 ▲+57.5% | $3.29 ▼-$2.24 | 14.12% ▲+22.9% |
| Google Display | 57,502 ▲+52.3% | 941 ▼-18.7% | 1.64% | — | — | — |
| Meta Display | 6,492 ▼-3.8% | 218 ▲+13.5% | 3.36% | — | — | — |
| 06940 Gregg's True Value | 100,797 ▲+38.4% | 1,103 ▼-8.1% | 1.09% ▼-33.9% | 686 ▲+48.2% | $0.60 ▼-$0.36 | 15.62% ▲+74.3% |
| Google Display | 94,197 ▲+43.1% | 905 ▼-10.5% | 0.96% | — | — | — |
| Meta Display | 6,600 ▼-5.9% | 198 ▲+4.8% | 3.00% | — | — | — |
| 07111 Peach Tree True Value Hardware | 105,368 ▲+5.0% | 2,112 ▼-3.5% | 2.00% ▼-8.3% | 1,064 ▲+46.6% | $0.62 ▼-$0.23 | 18.74% ▲+1.9% |
| Google Display | 96,078 ▲+6.7% | 1,813 ▼-4.5% | 1.89% | — | — | — |
| Meta Display | 9,290 ▼-10.0% | 299 ▲+3.1% | 3.22% | — | — | — |
| 07246 Garner True Value Hardware | 64,900 ▲+25.1% | 1,134 ▼-16.9% | 1.75% ▼-33.5% | 316 ▲+71.7% | $1.28 ▼-$1.13 | 16.63% ▲+94.7% |
| Google Display | 58,969 ▲+31.0% | 1,050 ▼-15.5% | 1.78% | — | — | — |
| Meta Display | 5,931 ▼-13.6% | 84 ▼-31.1% | 1.42% | — | — | — |
| 07897 Beck's True Value Hardware Pine Bush | 80,320 ▲+20.0% | 1,214 ▼-17.7% | 1.51% ▼-31.4% | 572 ▲+101.4% | $0.70 ▼-$0.86 | 22.16% ▲+16.6% |
| Google Display | 73,988 ▲+23.2% | 1,012 ▼-21.3% | 1.37% | — | — | — |
| Meta Display | 6,332 ▼-7.6% | 202 ▲+6.9% | 3.19% | — | — | — |
| 08618 Missouri Flat True Value | 127,844 ▲+27.6% | 1,802 ▲+1.0% | 1.41% ▼-20.8% | 1,144 ▲+51.7% | $0.58 ▼-$0.26 | 18.51% ▲+26.6% |
| Google Display | 119,383 ▲+30.6% | 1,573 ▲+0.7% | 1.32% | — | — | — |
| Meta Display | 8,461 ▼-4.0% | 229 ▲+3.2% | 2.71% | — | — | — |
| 09144 Morrison True Value Hardware | 95,408 ▲+22.0% | 2,423 ▲+20.0% | 2.54% ▼-1.6% | 600 ▲+15.4% | $1.12 ▼-$0.07 | 26.32% ▲+17.1% |
| Google Display | 84,674 ▲+26.3% | 2,165 ▲+21.2% | 2.56% | — | — | — |
| Meta Display | 10,734 ▼-4.0% | 258 ▲+11.2% | 2.40% | — | — | — |
| 09518 Golfcrest True Value Hardware | 106,330 ▲+38.1% | 2,002 ▼-4.2% | 1.88% ▼-30.6% | 399 ▲+47.2% | $2.32 ▼-$1.28 | 24.44% ▲+141.3% |
| Google Display | 92,076 ▲+51.6% | 1,724 ▼-4.4% | 1.87% | — | — | — |
| Meta Display | 14,254 ▼-12.3% | 278 ▼-2.5% | 1.95% | — | — | — |
| 09876 Bandera True Value Hardware | 73,599 ▲+36.9% | 1,217 ▼-12.6% | 1.65% ▼-36.3% | 1,292 ▲+33.7% | $0.32 ▼-$0.15 | 21.09% ▼-26.2% |
| Google Display | 68,184 ▲+42.7% | 921 ▼-16.7% | 1.35% | — | — | — |
| Meta Display | 5,415 ▼-9.0% | 296 ▲+3.5% | 5.47% | — | — | — |
| 10166 United True Value | 106,191 ▲+194.7% | 1,754 ▲+117.3% | 1.65% ▼-26.3% | 61 ▼-4.7% | $11.08 ▲+$6.39 | 15.68% ▲+83.4% |
| Google Display | 93,476 ▲+276.0% | 1,476 ▲+131.3% | 1.58% | — | — | — |
| Meta Display | 12,715 ▲+13.8% | 278 ▲+64.5% | 2.19% | — | — | — |
| 10328 Rib Lake True Value | 48,203 ▼-1.2% | 1,133 ▲+17.8% | 2.35% ▲+19.3% | 120 ▲+27.7% | $3.45 ▼-$0.39 | 23.98% ▲+726.9% |
| Google Display | 40,990 ▼-0.6% | 860 ▲+11.0% | 2.10% | — | — | — |
| Meta Display | 7,213 ▼-4.3% | 273 ▲+46.0% | 3.78% | — | — | — |
| 11719 Leroy True Value Hardware | 80,188 ▲+24.7% | 1,058 ▲+3.5% | 1.32% ▼-17.0% | 390 ▲+39.8% | $0.94 ▼-$0.29 | 16.95% ▲+58.3% |
| Google Display | 74,387 ▲+27.7% | 831 ▲+14.9% | 1.12% | — | — | — |
| Meta Display | 5,801 ▼-4.1% | 227 ▼-24.1% | 3.91% | — | — | — |
| 11976 Roselawn True Value | 58,925 ▲+23.8% | 1,199 ▲+2.9% | 2.03% ▼-17.1% | 137 ▲+39.8% | $3.04 ▼-$1.40 | 14.11% ▲+116.1% |
| Google Display | 48,615 ▲+26.6% | 883 ▼-3.8% | 1.82% | — | — | — |
| Meta Display | 10,310 ▲+12.2% | 316 ▲+27.9% | 3.06% | — | — | — |
| 12008 A & R Building Supply & True Value | 78,334 ▲+31.0% | 1,816 ▲+4.6% | 2.32% ▼-20.0% | 567 ▲+29.2% | $1.18 ▼-$0.21 | 25.51% ▼-19.3% |
| Google Display | 68,347 ▲+37.8% | 1,517 ▲+8.5% | 2.22% | — | — | — |
| Meta Display | 9,987 ▼-2.1% | 299 ▼-11.5% | 2.99% | — | — | — |
| 13938 Justus True Value Home & Garden | 73,718 ▲+11.6% | 1,178 ▼-10.0% | 1.60% ▼-19.2% | 460 ▲+20.1% | $0.90 ▼-$0.31 | 13.37% ▲+9.4% |
| Google Display | 67,564 ▲+13.3% | 983 ▼-8.5% | 1.45% | — | — | — |
| Meta Display | 6,154 ▼-4.6% | 195 ▼-17.0% | 3.17% | — | — | — |
| 16325 Glenn's True Value Hardware at South Coddington | 101,033 ▲+40.4% | 1,853 ▼-4.6% | 1.83% ▼-32.2% | 339 ▲+86.3% | $1.96 ▼-$1.47 | 13.50% ▲+22.5% |
| Google Display | 91,629 ▲+48.6% | 1,597 ▼-4.9% | 1.74% | — | — | — |
| Meta Display | 9,404 ▼-8.6% | 256 ▼-2.7% | 2.72% | — | — | — |
| 16499 Hoffman Drug True Value Hardware | 61,371 ▲+54.8% | 924 ▲+32.0% | 1.51% ▼-14.7% | 242 ▲+16.9% | $1.63 ▲+$0.23 | 17.19% ▲+103.0% |
| Google Display | 55,259 ▲+63.9% | 794 ▲+42.5% | 1.44% | — | — | — |
| Meta Display | 6,112 ▲+3.2% | 130 ▼-9.1% | 2.13% | — | — | — |
| 16760 Sarver True Value Hardware | 111,169 ▲+42.0% | 1,838 ▼-3.4% | 1.65% ▼-32.1% | 593 ▲+62.9% | $1.12 ▼-$0.60 | 22.15% ▲+46.4% |
| Google Display | 101,247 ▲+50.4% | 1,520 ▼-3.3% | 1.50% | — | — | — |
| Meta Display | 9,922 ▼-9.4% | 318 ▼-3.9% | 3.20% | — | — | — |
| 19069 Fruita True Value | 98,464 ▲+30.1% | 1,405 ▼-11.9% | 1.43% ▼-32.2% | 924 ▲+35.7% | $0.45 ▼-$0.23 | 18.93% ▼-32.0% |
| Google Display | 92,485 ▲+33.9% | 1,259 ▼-12.9% | 1.36% | — | — | — |
| Meta Display | 5,979 ▼-9.1% | 146 ▼-1.4% | 2.44% | — | — | — |
| 20290 Sarcoxie True Value Hardware | 61,250 ▲+34.9% | 1,015 ▼-8.2% | 1.66% ▼-32.0% | 255 ▲+46.6% | $1.59 ▼-$1.03 | 13.69% ▲+100.1% |
| Google Display | 54,916 ▲+41.1% | 811 ▼-10.7% | 1.48% | — | — | — |
| Meta Display | 6,334 ▼-2.3% | 204 ▲+3.0% | 3.22% | — | — | — |
| 20309 Glenn's True Value Hardware at Hickman | 59,984 ▲+44.1% | 1,133 ▼-29.1% | 1.89% ▼-50.8% | 112 ▼-13.8% | $3.71 ▲+$0.21 | 13.50% ▲+22.5% |
| Google Display | 54,431 ▲+53.0% | 932 ▼-33.4% | 1.71% | — | — | — |
| Meta Display | 5,553 ▼-8.3% | 201 ▲+1.5% | 3.62% | — | — | — |
| 20339 Heritage Hardware True Value | 61,579 ▲+15.8% | 1,161 ▼-8.9% | 1.89% ▼-21.3% | 134 ▼-4.3% | $3.08 ▼-$0.25 | 17.05% ▲+1.1% |
| Google Display | 55,542 ▲+19.0% | 997 ▼-12.2% | 1.80% | — | — | — |
| Meta Display | 6,037 ▼-7.0% | 164 ▲+18.8% | 2.72% | — | — | — |
| 20850 222 Hardware True Value | 61,117 ▲+57.6% | 1,170 ▲+26.3% | 1.91% ▼-20.1% | 85 ▲+41.7% | $4.85 ▼-$0.70 | 20.13% ▲+20.0% |
| Google Display | 54,818 ▲+77.0% | 915 ▲+27.4% | 1.67% | — | — | — |
| Meta Display | 6,299 ▼-19.4% | 255 ▲+22.6% | 4.05% | — | — | — |
| 20851 Slippery Rock True Value Hardware | 62,128 ▼-5.4% | 1,350 ▼-15.0% | 2.17% ▼-10.3% | 290 ▲+5.8% | $1.43 ▼-$0.24 | 16.90% ▲+40.5% |
| Google Display | 55,706 ▼-5.0% | 1,104 ▼-15.2% | 1.98% | — | — | — |
| Meta Display | 6,422 ▼-8.7% | 246 ▼-14.3% | 3.83% | — | — | — |
| 21203 ADR Hardware True Value | 60,423 ▲+28.3% | 1,184 ▲+6.1% | 1.96% ▼-17.3% | 117 ▲+91.8% | $3.65 ▼-$4.25 | 15.38% ▲+357.7% |
| Google Display | 57,659 ▲+28.5% | 1,141 ▲+4.8% | 1.98% | — | — | — |
| Meta Display | 2,764 ▲+24.1% | 43 ▲+59.3% | 1.56% | — | — | — |
| 21615 Beck's True Value Hardware New Paltz | 59,787 ▲+6.3% | 1,193 ▼-15.1% | 2.00% ▼-20.0% | 84 ▲+20.0% | $4.85 ▼-$1.91 | 22.16% ▲+16.6% |
| Google Display | 54,224 ▲+8.1% | 1,015 ▼-17.9% | 1.87% | — | — | — |
| Meta Display | 5,563 ▼-8.0% | 178 ▲+5.3% | 3.20% | — | — | — |
| 21779 Palatine True Value | 129,801 ▲+39.3% | 1,784 ▼-5.9% | 1.37% ▼-32.5% | 521 ▲+93.7% | $1.26 ▼-$1.06 | 17.10% ▲+37.1% |
| Google Display | 121,240 ▲+44.1% | 1,594 ▼-4.7% | 1.31% | — | — | — |
| Meta Display | 8,561 ▼-5.4% | 190 ▼-15.2% | 2.22% | — | — | — |
| 22176 True Value of Boca Raton | 44,797 ▲+0.9% | 857 ▼-21.2% | 1.91% ▼-22.0% | 5 ▼-44.4% | $62.14 ▲+$16.40 | 15.12% ▲+127.7% |
| Google Display | 40,672 ▼-7.7% | 789 ▼-26.9% | 1.94% | — | — | — |
| Meta Display | 4,125 ▲+1177.1% | 68 ▲+871.4% | 1.65% | — | — | — |
| 22184 Kueter True Value | 78,813 ▲+32.3% | 1,175 ▼-11.5% | 1.49% ▼-33.2% | 734 ▲+68.3% | $0.56 ▼-$0.46 | N/A |
| Google Display | 72,488 ▲+38.9% | 956 ▼-11.6% | 1.32% | — | — | — |
| Meta Display | 6,325 ▼-14.5% | 219 ▼-11.0% | 3.46% | — | — | — |
| 22205 Seagren's Home Hardware Outdoors True Value | 62,329 ▲+10.5% | 1,064 ▼-10.1% | 1.71% ▼-18.6% | 25 ▼-26.5% | $16.58 ▲+$3.45 | 12.77% ▲+32.9% |
| Google Display | 55,865 ▲+12.9% | 856 ▼-19.2% | 1.53% | — | — | — |
| Meta Display | 6,464 ▼-6.6% | 208 ▲+69.1% | 3.22% | — | — | — |
| 22650 Beck's Monroe True Value | 122,415 ▲+57.2% | 1,757 ▼-13.1% | 1.44% ▼-44.6% | 283 ▲+83.8% | $2.35 ▼-$1.67 | 22.16% ▲+16.6% |
| Google Display | 114,273 ▲+65.6% | 1,487 ▼-16.1% | 1.30% | — | — | — |
| Meta Display | 8,142 ▼-8.1% | 270 ▲+8.4% | 3.32% | — | — | — |
| 22703 3 Sons True Value Hardware | 92,933 ▲+44.1% | 1,095 ▼-20.7% | 1.18% ▼-44.9% | 260 ▲+20.4% | $1.57 ▼-$0.55 | 12.43% ▲+17.4% |
| Google Display | 86,235 ▲+48.9% | 972 ▼-22.4% | 1.13% | — | — | — |
| Meta Display | 6,698 ▲+1.8% | 123 ▼-3.9% | 1.84% | — | — | — |
| 23633 Meunier's True Value | 62,626 ▲+123.7% | 976 ▼-16.7% | 1.56% ▼-62.7% | 113 ▼-11.0% | $3.64 ▲+$0.43 | 16.67% ▲+69.4% |
| Google Display | 55,628 ▲+165.5% | 827 ▼-12.3% | 1.49% | — | — | — |
| Meta Display | 6,998 ▼-0.6% | 149 ▼-34.6% | 2.13% | — | — | — |
| 23719 Howard Walker's True Value | 54,590 ▲+3.0% | 1,186 ▲+6.7% | 2.17% ▲+3.3% | 12 ▼-36.8% | $33.57 ▲+$10.73 | 22.65% ▲+72.1% |
| Google Display | 48,886 ▲+4.6% | 950 ▲+4.4% | 1.94% | — | — | — |
| Meta Display | 5,704 ▼-8.8% | 236 ▲+16.8% | 4.14% | — | — | — |
| 23772 Opelika True Value | 102,158 ▲+71.5% | 1,916 ▲+35.9% | 1.88% ▼-20.7% | 255 ▲+119.8% | $2.62 ▼-$2.10 | 21.71% ▲+84.6% |
| Google Display | 91,423 ▲+82.9% | 1,596 ▲+30.8% | 1.75% | — | — | — |
| Meta Display | 10,735 ▲+12.0% | 320 ▲+68.4% | 2.98% | — | — | — |
| 23800 Hubbard's Hardware True Value | 60,282 ▲+127.1% | 970 ▲+68.1% | 1.61% ▼-25.8% | 174 ▲+32.8% | $2.18 ▲+$0.64 | 19.83% ▲+87.8% |
| Google Display | 54,316 ▲+174.1% | 786 ▲+106.8% | 1.45% | — | — | — |
| Meta Display | 5,966 ▼-11.2% | 184 ▼-6.6% | 3.08% | — | — | — |
| 23830 Houghton Building Supply True Value | 116,276 ▲+127.6% | 1,995 ▲+45.2% | 1.72% ▼-36.1% | 868 ▲+93.8% | $0.75 ▼-$0.19 | 20.47% ▲+43.9% |
| Google Display | 104,599 ▲+170.3% | 1,652 ▲+60.9% | 1.58% | — | — | — |
| Meta Display | 11,677 ▼-5.8% | 343 ▼-1.2% | 2.94% | — | — | — |
| 23841 De Pere Hardware True Value | 101,012 ▲+42.7% | 1,752 ▼-18.8% | 1.73% ▼-43.3% | 178 ▲+53.4% | $3.76 ▼-$1.71 | 16.01% ▲+45.7% |
| Google Display | 90,914 ▲+52.7% | 1,411 ▼-21.8% | 1.55% | — | — | — |
| Meta Display | 10,098 ▼-10.1% | 341 ▼-3.4% | 3.38% | — | — | — |
| 24247 Carl's True Value | 128,730 ▲+59.1% | 1,736 ▼-9.2% | 1.35% ▼-42.8% | 752 ▲+157.5% | $0.88 ▼-$1.25 | 18.54% ▲+75.2% |
| Google Display | 119,850 ▲+67.6% | 1,486 ▼-7.5% | 1.24% | — | — | — |
| Meta Display | 8,880 ▼-6.0% | 250 ▼-18.0% | 2.82% | — | — | — |
| 24437 Voorhees True Value Hardware | 104,096 ▲+48.1% | 1,885 ▼-14.0% | 1.81% ▼-42.0% | 243 ▲+36.5% | $2.74 ▼-$0.76 | 17.80% ▼-37.9% |
| Google Display | 95,798 ▲+56.9% | 1,671 ▼-14.0% | 1.74% | — | — | — |
| Meta Display | 8,298 ▼-10.2% | 214 ▼-13.4% | 2.58% | — | — | — |
| 24441 Beck's Hardware Home and Garden Wallkill | 62,963 ▲+18.9% | 1,110 ▼-30.3% | 1.76% ▼-41.5% | 232 ▲+8.4% | $1.73 ▼-$0.38 | 22.16% ▲+16.6% |
| Google Display | 56,866 ▲+22.5% | 914 ▼-33.8% | 1.61% | — | — | — |
| Meta Display | 6,097 ▼-6.4% | 196 ▼-7.5% | 3.21% | — | — | — |
| 24471 Adam's True Value | 126,113 ▲+13.1% | 2,026 ▼-29.6% | 1.61% ▼-37.6% | 726 ▲+28.7% | $0.92 ▼-$0.63 | 15.91% ▼-0.5% |
| Google Display | 111,621 ▲+24.8% | 1,528 ▼-24.3% | 1.37% | — | — | — |
| Meta Display | 14,492 ▼-34.3% | 498 ▼-42.1% | 3.44% | — | — | — |
- Store Visits grew at 45 of 53 comparable stores, led by Rozman True Value (+418.2%) and Carl's True Value (+157.5%).
- Morrison True Value Hardware led all locations in July Clicks (2,423).
- Clicks grew at only 17 of 53 comparable stores; top gainers were United True Value (+117.3%) and Hubbard's Hardware True Value (+68.1%), while Biebel's True Value Store (-38.3%) and Killingworth True Value Hardware (-35.5%) declined most.
- Beman True Value (store 03278) is new to July; Mohler's True Value Home Center and Brunswick True Value Hardware dropped from the list (all other May/June stores remained active).
Glossary
- Impressions: a count of the total number of times a digital advertisement is displayed on someone's screen
- Clicks: the number of times users have clicked on a digital advertisement to reach the digital circular or website
- CTR: Click-thru-rate is the percentage of clicks to the total number of impressions
- In-Market: digital advertising that reaches users based on their recent purchase intent - they are "in-market" for the product offering
- Remarketing: digital advertising to users that have interacted with the digital circular or the website
- Geofencing: a form of location-based marketing where a "virtual fence" is placed around a point of interest, typically a competitor store
- Store Visits: visits to a physical True Value location attributed to a digital ad interaction
- Cost / Store Visit: total ad spend divided by the number of attributed store visits
- Over-Delivery: the percentage by which delivered impressions exceeded the campaign's guaranteed minimum
- Engagement Rate: the percentage of sessions that were "engaged" (lasted 10+ seconds, had a conversion event, or had 2+ pageviews)