True Value June Monthly Report
Display Advertising Performance
Google Display & Meta Display & PMAX
Impressions
3,381,941
▼-15.2%
Clicks
82,272
▲+11.3%
CTR
2.43%
▲+0.58pt
Over-Delivery (Impr.)
+86.16%
Guaranteed: 1,816,667
▼-36.65pt
CPC
$0.33
Budget: $27,250.00
▼-$0.03
Store Visits
14,348
▲+120.0%
Cost / Store Visit
$1.90
▼-$2.22
- Clicks rose 11.3% to 82,272 and CTR reached 2.43%, the strongest of the March-June stretch, even as Impressions fell 15.2% to 3,381,941.
- Store Visits more than doubled to 14,348, and Cost per Store Visit improved to $1.90 from $4.12.
- CPC eased to $0.33 from $0.36 on a nearly flat budget ($27,250 vs. $26,850), pointing to efficiency gains rather than added spend.
Month-Over-Month Comparison
| Mar '26 | Apr '26 | May '26 | Jun '26 | |
|---|---|---|---|---|
| Impressions | 3,795,138 | 3,984,859 | 3,988,318 | 3,381,941 |
| Clicks | 64,201 | 58,998 | 73,914 | 82,272 |
| CTR | 1.69% | 1.48% | 1.85% | 2.43% |
| Over-Delivery — Impressions | +123.68% | +112.71% | +122.81% | +86.16% |
| # of Stores | 48 | 54 | 54 | 55 |
| Budget | $25,450.00 | $28,100.00 | $26,850.00 | $27,250.00 |
| CPC | $0.40 | $0.48 | $0.36 | $0.33 |
| Store Visits | N/A | N/A | 6,523 | 14,348 |
| Cost / Store Visit | N/A | N/A | $4.12 | $1.90 |
| Engagement Rate | 25.12% | 18.02% | 18.34% | 14.77% |
Impressions - Month by Month
Clicks - Month by Month
Performance by Ad Network
Performance by Ad Network
| Ad Network | Impressions | Clicks | CTR | CPC | Budget Split | Engagement Rate | Time on Site |
|---|---|---|---|---|---|---|---|
| Meta Display | 441,814 ▼-15.9% | 12,315 ▼-31.2% | 2.79% ▼-0.62pt | $0.77 ▲+$0.30 | 34.63% ▲+3.34pt | 32.17% ▼-3.17pt | 0:44 |
| Google Display | 2,345,817 ▼-29.8% | 63,251 ▲+31.9% | 2.70% ▲+1.27pt | $0.23 ▼-$0.06 | 52.66% ▲+1.74pt | 9.57% ▼-0.50pt | 1:02 |
| PMAX | 594,310 ▲+395.7% | 6,706 ▼-17.1% | 1.13% ▼-5.61pt | $0.52 ▼-$0.07 | 12.71% ▼-5.09pt | 37.49% ▼-0.99pt | 2:50 |
Performance by Ad Network
Share of Clicks by network
Google Display
Meta Display
PMAX
- Google Display stayed the largest network (52.66% of budget), driving 63,251 clicks (+31.9%) with CTR up to 2.70%.
- Meta Display clicks fell 31.2% to 12,315 and CPC rose to $0.77.
- PMAX impressions jumped 395.7% as its budget share grew, but clicks fell 17.1% and CTR dropped to 1.13%.
Performance by Creative
BOM
Deals
Buy Online Pick Up Today
Own Your Outdoors
Early Enrollment
Water Smarter, Not Harder
Turn Up The Flavor
Online Only Offer - Save $5
Online Only Offer - Save $10
Roselawn
Performance by Creative
| Impressions | Clicks | CTR | Engagement Rate | Time on Site | |
|---|---|---|---|---|---|
| TOTAL | 3,381,941 ▼-15.2% | 82,272 ▲+11.3% | 2.43% ▲+0.58pt | 14.77% ▼-3.57pt | 1:05 |
| BOM | 908,790 ▼-63.4% | 25,131 ▼-41.1% | 2.77% ▲+1.05pt | 14.32% ▼-2.42pt | 0:56 |
| Google Display | 696,541 ▼-68.1% | 18,139 ▼-40.9% | 2.60% | — | — |
| Meta Display | 143,359 ▼-37.7% | 5,349 ▼-47.4% | 3.73% | — | — |
| Carousel | 68,890 ▲+0.5% | 1,643 ▼-9.1% | 2.38% | — | — |
| Deals | 824,062 ▲+101.5% | 20,796 ▲+184.4% | 2.52% ▲+0.73pt | 18.50% ▲+3.36pt | 1:13 |
| Google Display | 727,878 ▲+126.8% | 18,012 ▲+257.7% | 2.47% | — | — |
| Meta Display | 96,184 ▲+9.3% | 2,784 ▲+22.3% | 2.89% | — | — |
| Buy Online Pick Up Today | 309,050 ▲+480.5% | 7,801 ▲+545.8% | 2.52% ▲+0.25pt | 9.75% | 0:45 |
| Google Display | 276,382 ▲+755.4% | 7,213 ▲+683.2% | 2.61% | — | — |
| Meta Display | 32,668 ▲+56.1% | 588 ▲+104.9% | 1.80% | — | — |
| Own Your Outdoors | 227,604 New | 6,194 | 2.72% | 14.50% | 1:34 |
| Google Display | 173,520 New | 5,077 | 2.93% | — | — |
| Meta Display | 54,084 New | 1,117 | 2.07% | — | — |
| Early Enrollment | 200,987 ▲+181.6% | 4,908 ▲+147.9% | 2.44% ▼-0.33pt | 7.06% ▲+1.45pt | 0:44 |
| Google Display | 181,333 ▲+170.9% | 4,493 ▲+140.4% | 2.48% | — | — |
| Meta Display | 19,654 ▲+343.1% | 415 ▲+273.9% | 2.11% | — | — |
| Water Smarter, Not Harder | 119,868 New | 4,243 | 3.54% | 12.93% | 1:01 |
| Google Display | 112,545 New | 4,143 | 3.68% | — | — |
| Meta Display | 7,323 New | 100 | 1.37% | — | — |
| Turn Up The Flavor | 113,193 New | 4,121 | 3.64% | 12.31% | 1:02 |
| Google Display | 96,647 New | 3,854 | 3.99% | — | — |
| Meta Display | 16,546 New | 267 | 1.61% | — | — |
| Online Only Offer - Save $5 | 59,279 New | 1,540 | 2.60% | 14.17% | 1:06 |
| Google Display | 58,416 New | 1,527 | 2.61% | — | — |
| Meta Display | 863 New | 13 | 1.51% | — | — |
| Online Only Offer - Save $10 | 22,982 New | 800 | 3.48% | 15.26% | 1:10 |
| Google Display | 22,555 New | 793 | 3.52% | — | — |
| Meta Display | 427 New | 7 | 1.64% | — | — |
| Roselawn | 1,816 ▲+2877.0% | 32 ▲+966.7% | 1.76% ▼-3.16pt | 6.53% ▼-4.99pt | 0:18 |
| Meta Display | 1,816 ▲+2877.0% | 32 ▲+966.7% | 1.76% | — | — |
| PMAX | 594,310 ▲+395.7% | 6,706 ▼-17.1% | 1.13% ▼-5.61pt | 37.49% ▼-0.99pt | 2:50 |
- BOM stayed the top creative by volume (908,790 impressions) but fell 63.4% versus May, though CTR improved to 2.77%.
- Deals moved the opposite direction: impressions up 101.5%, clicks up 184.4%, CTR up to 2.52%.
- Turn Up The Flavor and Water Smarter, Not Harder are new to June and posted the strongest CTRs of any creative (3.64%, 3.54%).
- PMAX kept the highest engagement rate of any creative (37.49%), even as clicks fell 17.1% and CTR dropped to 1.13%.
Performance by Location
Locations by State
55 stores consolidated into 24 states. Bubble color reflects Clicks trend vs. May (hover for store-level detail).
- Pennsylvania (12,139 clicks, 8 stores) and Wisconsin (12,072, 9 stores) lead all states in Clicks.
- Iowa (+145.1%) and Vermont (+135.6%) grew clicks fastest month-over-month.
- 19 of 24 states grew clicks vs. May; Massachusetts, California, Minnesota, Texas, and Missouri declined.
Locations by State - Detail
| State | # Stores | Impressions | Clicks |
|---|---|---|---|
| Pennsylvania | 8 | 486,506 ▼-19.2% | 12,139 ▲+1.5% |
| Wisconsin | 9 | 510,531 ▼-23.2% | 12,072 ▲+10.8% |
| New York | 5 | 365,505 ▼-2.0% | 9,374 ▲+29.7% |
| Illinois | 5 | 354,698 ▼-23.6% | 8,617 ▲+6.6% |
| Maryland | 3 | 168,153 ▼-18.5% | 3,974 ▲+7.7% |
| Connecticut | 2 | 147,159 ▼-8.9% | 3,567 ▲+17.3% |
| Nebraska | 2 | 113,571 ▼-25.2% | 3,539 ▲+10.6% |
| Texas | 2 | 130,729 ▼-23.1% | 3,481 ▼-5.0% |
| Iowa | 2 | 124,066 ▲+104.2% | 2,708 ▲+145.1% |
| Minnesota | 2 | 109,390 ▼-17.2% | 2,295 ▼-7.2% |
| Colorado | 2 | 115,300 ▲+5.6% | 2,294 ▲+7.5% |
| New Jersey | 1 | 70,305 ▼-34.8% | 2,191 ▲+17.1% |
| Georgia | 1 | 100,398 ▲+13.9% | 2,189 ▲+2.5% |
| California | 1 | 100,197 ▼-21.9% | 1,784 ▼-10.3% |
| Ohio | 1 | 58,088 ▼-17.0% | 1,593 ▲+17.7% |
| Alabama | 1 | 59,574 ▼-20.3% | 1,410 ▲+2.5% |
| Michigan | 1 | 51,098 ▲+17.9% | 1,374 ▲+1.5% |
| North Carolina | 1 | 51,886 ▼-35.8% | 1,365 ▲+26.7% |
| West Virginia | 1 | 72,856 ▲+17.1% | 1,200 ▲+23.0% |
| Vermont | 1 | 27,998 ▲+53.0% | 1,171 ▲+135.6% |
| Indiana | 1 | 47,600 ▼-22.2% | 1,165 ▲+3.8% |
| Missouri | 1 | 45,417 ▼-39.6% | 1,106 ▼-3.4% |
| Florida | 1 | 44,377 ▼-20.0% | 1,087 ▲+21.7% |
| Massachusetts | 1 | 26,539 ▼-3.6% | 577 ▼-10.7% |
Display Performance by Location - Google & Meta
| Location | Impressions | Clicks | CTR | Store Visits | Cost/Visit | Engagement Rate |
|---|---|---|---|---|---|---|
| 00033 Geiger True Value Hardware | 44,894 ▼-38.4% | 1,522 ▲+31.5% | 3.39% ▲+1.80pt | 198 ▲+160.5% | $2.39 ▼-$3.24 | 12.62% ▲+2.23pt |
| Google Display | 38,928 ▼-39.3% | 1,372 ▲+47.5% | 3.52% | — | — | — |
| Meta Display | 5,966 ▼-32.4% | 150 ▼-33.9% | 2.51% | — | — | — |
| 00098 Chicago True Value Hardware | 74,063 ▼-28.2% | 2,158 ▲+16.9% | 2.91% ▲+1.12pt | 153 ▲+41.7% | $4.08 ▼-$2.65 | 12.64% ▼-4.49pt |
| Google Display | 64,437 ▼-29.2% | 1,987 ▲+24.0% | 3.08% | — | — | — |
| Meta Display | 9,626 ▼-20.3% | 171 ▼-29.6% | 1.78% | — | — | — |
| 00100 Union Grove True Value Lumber & Hardware | 83,024 ▲+8.4% | 1,712 ▲+23.3% | 2.06% ▲+0.25pt | 215 ▲+27.2% | $3.52 ▲+$0.52 | 12.83% ▲+3.45pt |
| Google Display | 67,185 ▲+14.3% | 1,318 ▲+49.8% | 1.96% | — | — | — |
| Meta Display | 15,839 ▼-11.1% | 394 ▼-22.6% | 2.49% | — | — | — |
| 00103 Drews True Value Hardware | 70,095 ▼-7.6% | 1,451 ▲+7.4% | 2.07% ▲+0.29pt | 397 ▲+52.7% | $1.15 ▼-$0.68 | 6.94% ▼-3.53pt |
| Google Display | 63,768 ▼-6.8% | 1,301 ▲+15.7% | 2.04% | — | — | — |
| Meta Display | 6,327 ▼-15.1% | 150 ▼-33.9% | 2.37% | — | — | — |
| 00197 Clear Lake True Value | 47,092 ▼-31.5% | 1,146 ▲+10.2% | 2.43% ▲+0.92pt | 262 ▲+40.9% | $1.68 ▼-$0.82 | 1.16% ▲+0.43pt |
| Google Display | 43,716 ▼-32.3% | 1,104 ▲+11.5% | 2.53% | — | — | — |
| Meta Display | 3,376 ▼-18.7% | 42 ▼-16.0% | 1.24% | — | — | — |
| 00323 Luedtke Lumber True Value | 42,170 ▼-12.0% | 1,017 ▲+30.1% | 2.41% ▲+0.78pt | 78 ▲+239.1% | $4.10 ▼-$7.15 | 6.37% ▼-5.46pt |
| Google Display | 34,721 ▼-12.1% | 788 ▲+102.1% | 2.27% | — | — | — |
| Meta Display | 7,449 ▼-11.7% | 229 ▼-41.6% | 3.07% | — | — | — |
| 02034 Rozman True Value | 40,658 ▼-44.9% | 1,285 ▼-11.4% | 3.16% ▲+1.20pt | 11 ▼-62.1% | $33.22 ▲+$16.79 | 9.43% ▼-2.08pt |
| Google Display | 31,938 ▼-43.2% | 1,076 ▲+42.1% | 3.37% | — | — | — |
| Meta Display | 8,720 ▼-50.4% | 209 ▼-69.8% | 2.40% | — | — | — |
| 02189 Ferrier's True Value Hardware | 80,248 ▼-17.1% | 2,052 ▼-1.6% | 2.56% ▲+0.40pt | 338 ▲+104.8% | $1.86 ▼-$2.49 | 15.41% ▼-0.54pt |
| Google Display | 70,928 ▼-17.3% | 1,715 ▲+5.8% | 2.42% | — | — | — |
| Meta Display | 9,320 ▼-15.2% | 337 ▼-27.5% | 3.62% | — | — | — |
| 02240 Mohler's True Value Home Center | 58,088 ▼-17.0% | 1,593 ▲+17.7% | 2.74% ▲+0.80pt | 216 ▲+41.2% | $2.09 ▼-$0.97 | 13.64% ▼-3.93pt |
| Google Display | 52,112 ▼-17.1% | 1,409 ▲+30.0% | 2.70% | — | — | — |
| Meta Display | 5,976 ▼-15.5% | 184 ▼-31.9% | 3.08% | — | — | — |
| 03583 Killingworth True Value Hardware | 66,224 ▼-11.2% | 1,655 ▲+34.0% | 2.50% ▲+0.84pt | 322 ▲+190.1% | $1.43 ▼-$2.70 | 10.75% ▼-6.77pt |
| Google Display | 61,022 ▼-10.4% | 1,495 ▲+52.4% | 2.45% | — | — | — |
| Meta Display | 5,202 ▼-20.3% | 160 ▼-37.0% | 3.08% | — | — | — |
| 03811 Biebel's True Value Store | 71,903 ▼-5.3% | 1,534 ▲+44.3% | 2.13% ▲+0.73pt | 490 ▲+169.2% | $0.88 ▼-$1.55 | 2.20% ▼-0.60pt |
| Google Display | 65,940 ▼-7.7% | 1,431 ▲+42.4% | 2.17% | — | — | — |
| Meta Display | 5,963 ▲+32.7% | 103 ▲+77.6% | 1.73% | — | — | — |
| 05353 Helms True Value Hardware | 60,993 ▼-7.5% | 1,418 ▲+6.9% | 2.32% ▲+0.31pt | 207 ▲+26.2% | $2.26 ▼-$0.58 | 16.81% ▼-7.37pt |
| Google Display | 54,702 ▼-5.5% | 1,166 ▲+14.1% | 2.13% | — | — | — |
| Meta Display | 6,291 ▼-21.4% | 252 ▼-17.1% | 4.01% | — | — | — |
| 06089 Kuzan's True Value Hardware | 44,512 ▼-22.4% | 1,350 ▲+20.8% | 3.03% ▲+1.08pt | 80 ▲+247.8% | $5.53 ▼-$14.57 | 11.49% ▼-0.34pt |
| Google Display | 37,761 ▼-23.5% | 1,158 ▲+37.2% | 3.07% | — | — | — |
| Meta Display | 6,751 ▼-15.8% | 192 ▼-29.9% | 2.84% | — | — | — |
| 06940 Gregg's True Value | 72,856 ▲+17.1% | 1,200 ▲+23.0% | 1.65% ▲+0.08pt | 463 ▲+773.6% | $0.96 ▼-$5.92 | 8.96% ▼-2.63pt |
| Google Display | 65,842 ▲+23.4% | 1,011 ▲+43.2% | 1.54% | — | — | — |
| Meta Display | 7,014 ▼-20.6% | 189 ▼-30.0% | 2.69% | — | — | — |
| 07111 Peach Tree True Value Hardware | 100,398 ▲+13.9% | 2,189 ▲+2.5% | 2.18% ▼-0.24pt | 726 ▲+38.3% | $0.85 ▼-$0.48 | 18.39% ▼-0.70pt |
| Google Display | 90,073 ▲+17.6% | 1,899 ▲+8.5% | 2.11% | — | — | — |
| Meta Display | 10,325 ▼-10.5% | 290 ▼-24.7% | 2.81% | — | — | — |
| 07246 Garner True Value Hardware | 51,886 ▼-35.8% | 1,365 ▲+26.7% | 2.63% ▲+1.30pt | 184 ▲+15.0% | $2.41 ▼-$0.53 | 8.54% ▼-2.91pt |
| Google Display | 45,022 ▼-38.2% | 1,243 ▲+31.5% | 2.76% | — | — | — |
| Meta Display | 6,864 ▼-14.5% | 122 ▼-7.6% | 1.78% | — | — | — |
| 07897 Beck's True Value Hardware Pine Bush | 66,927 ▼-5.0% | 1,475 ▲+18.3% | 2.20% ▲+0.43pt | 284 ▲+250.6% | $1.56 ▼-$3.92 | 19.00% ▲+4.59pt |
| Google Display | 60,074 ▼-2.7% | 1,286 ▲+36.2% | 2.14% | — | — | — |
| Meta Display | 6,853 ▼-21.1% | 189 ▼-37.6% | 2.76% | — | — | — |
| 08618 Missouri Flat True Value | 100,197 ▼-21.9% | 1,784 ▼-10.3% | 1.78% ▲+0.23pt | 754 ▲+312.0% | $0.84 ▼-$3.08 | 14.62% ▼-7.00pt |
| Google Display | 91,388 ▼-22.4% | 1,562 ▼-0.5% | 1.71% | — | — | — |
| Meta Display | 8,809 ▼-15.2% | 222 ▼-46.9% | 2.52% | — | — | — |
| 09144 Morrison True Value Hardware | 78,230 ▼-36.2% | 2,019 ▼-16.2% | 2.58% ▲+0.62pt | 520 ▲+274.1% | $1.19 ▼-$4.04 | 22.48% ▼-13.48pt |
| Google Display | 67,049 ▼-38.6% | 1,787 ▼-15.4% | 2.67% | — | — | — |
| Meta Display | 11,181 ▼-16.6% | 232 ▼-21.9% | 2.07% | — | — | — |
| 09518 Golfcrest True Value Hardware | 76,978 ▼-16.5% | 2,089 ▼-6.7% | 2.71% ▲+0.28pt | 271 ▲+276.4% | $3.60 ▼-$10.07 | 10.13% ▼-7.75pt |
| Google Display | 60,722 ▼-18.4% | 1,804 ▼-4.3% | 2.97% | — | — | — |
| Meta Display | 16,256 ▼-8.3% | 285 ▼-19.5% | 1.75% | — | — | — |
| 09876 Bandera True Value Hardware | 53,751 ▼-31.0% | 1,392 ▼-2.3% | 2.59% ▲+0.76pt | 966 ▲+122.1% | $0.47 ▼-$0.53 | 28.57% ▼-0.14pt |
| Google Display | 47,798 ▼-32.3% | 1,106 ▲+9.8% | 2.31% | — | — | — |
| Meta Display | 5,953 ▼-18.2% | 286 ▼-31.6% | 4.80% | — | — | — |
| 10166 United True Value | 36,034 ▼-46.4% | 807 ▼-22.7% | 2.24% ▲+0.69pt | 64 ▼-25.6% | $4.69 ▲+$0.04 | 8.55% ▼-3.92pt |
| Google Display | 24,860 ▼-52.4% | 638 ▼-18.1% | 2.57% | — | — | — |
| Meta Display | 11,174 ▼-25.3% | 169 ▼-36.2% | 1.51% | — | — | — |
| 10328 Rib Lake True Value | 48,770 ▼-17.3% | 962 ▲+9.4% | 1.97% ▲+0.48pt | 94 ▲+113.6% | $3.84 ▼-$3.43 | 2.90% ▼-25.01pt |
| Google Display | 41,232 ▼-16.7% | 775 ▲+30.9% | 1.88% | — | — | — |
| Meta Display | 7,538 ▼-20.5% | 187 ▼-34.8% | 2.48% | — | — | — |
| 11719 Leroy True Value Hardware | 64,319 ▲+11.9% | 1,022 ▼-5.4% | 1.59% ▼-0.29pt | 279 ▲+181.8% | $1.23 ▼-$2.27 | 10.71% ▼-6.98pt |
| Google Display | 58,273 ▲+16.5% | 723 ▲+4.8% | 1.24% | — | — | — |
| Meta Display | 6,046 ▼-18.7% | 299 ▼-23.3% | 4.95% | — | — | — |
| 11976 Roselawn True Value | 47,600 ▼-22.2% | 1,165 ▲+3.8% | 2.45% ▲+0.62pt | 98 ▲+108.5% | $4.44 ▼-$3.25 | 6.53% ▼-4.99pt |
| Google Display | 38,413 ▼-24.5% | 918 ▲+19.5% | 2.39% | — | — | — |
| Meta Display | 9,187 ▼-10.5% | 247 ▼-30.2% | 2.69% | — | — | — |
| 12008 A & R Building Supply & True Value | 59,806 ▼-38.6% | 1,736 ▼-10.5% | 2.90% ▲+0.91pt | 439 ▲+121.7% | $1.39 ▼-$2.24 | 31.60% ▲+4.58pt |
| Google Display | 49,608 ▼-41.4% | 1,398 ▼-7.6% | 2.82% | — | — | — |
| Meta Display | 10,198 ▼-19.6% | 338 ▼-20.8% | 3.31% | — | — | — |
| 13938 Justus True Value Home & Garden | 66,066 ▲+3.4% | 1,309 ▼-1.9% | 1.98% ▼-0.11pt | 383 ▲+81.5% | $1.21 ▼-$1.01 | 12.22% ▼-3.00pt |
| Google Display | 59,616 ▲+5.8% | 1,074 ▲+9.8% | 1.80% | — | — | — |
| Meta Display | 6,450 ▼-14.3% | 235 ▼-34.2% | 3.64% | — | — | — |
| 16325 Glenn's True Value Hardware at South Coddington | 71,951 ▼-21.7% | 1,942 ▼-4.4% | 2.70% ▲+0.49pt | 182 ▲+31.9% | $3.43 ▼-$1.73 | 11.02% ▼-0.83pt |
| Google Display | 61,658 ▼-23.0% | 1,679 ▲+5.3% | 2.72% | — | — | — |
| Meta Display | 10,293 ▼-13.1% | 263 ▼-39.8% | 2.56% | — | — | — |
| 16499 Hoffman Drug True Value Hardware | 39,641 ▼-1.1% | 700 ▲+0.9% | 1.77% ▲+0.04pt | 207 ▲+350.0% | $1.40 ▼-$5.14 | 8.47% ▼-2.06pt |
| Google Display | 33,721 ▲+3.5% | 557 ▲+4.7% | 1.65% | — | — | — |
| Meta Display | 5,920 ▼-20.9% | 143 ▼-11.7% | 2.42% | — | — | — |
| 16760 Sarver True Value Hardware | 78,275 ▼-28.9% | 1,903 ▼-4.3% | 2.43% ▲+0.62pt | 364 ▲+550.0% | $1.72 ▼-$11.07 | 15.13% ▲+5.97pt |
| Google Display | 67,325 ▼-30.6% | 1,572 ▲+10.2% | 2.33% | — | — | — |
| Meta Display | 10,950 ▼-15.9% | 331 ▼-41.0% | 3.02% | — | — | — |
| 19069 Fruita True Value | 75,659 ▲+9.4% | 1,594 ▲+10.7% | 2.11% ▲+0.03pt | 681 ▲+13.3% | $0.68 ▼-$0.09 | 27.82% ▼-4.18pt |
| Google Display | 69,080 ▲+12.0% | 1,446 ▲+15.3% | 2.09% | — | — | — |
| Meta Display | 6,579 ▼-11.8% | 148 ▼-20.4% | 2.25% | — | — | — |
| 20290 Sarcoxie True Value Hardware | 45,417 ▼-39.6% | 1,106 ▼-3.4% | 2.44% ▲+0.92pt | 174 ▲+443.8% | $2.62 ▼-$11.77 | 6.84% ▼-2.31pt |
| Google Display | 38,931 ▼-41.5% | 908 ▲+7.5% | 2.33% | — | — | — |
| Meta Display | 6,486 ▼-24.8% | 198 ▼-34.0% | 3.05% | — | — | — |
| 20309 Glenn's True Value Hardware at Hickman | 41,620 ▼-30.6% | 1,597 ▲+36.7% | 3.84% ▲+1.89pt | 130 ▲+136.4% | $3.50 ▼-$4.66 | 11.02% ▼-0.83pt |
| Google Display | 35,566 ▼-32.3% | 1,399 ▲+56.7% | 3.93% | — | — | — |
| Meta Display | 6,054 ▼-18.7% | 198 ▼-28.0% | 3.27% | — | — | — |
| 20339 Heritage Hardware True Value | 53,157 ▼-12.1% | 1,274 ▲+10.0% | 2.40% ▲+0.48pt | 140 ▲+105.9% | $3.33 ▼-$3.48 | 16.86% ▲+2.38pt |
| Google Display | 46,663 ▼-10.6% | 1,136 ▲+25.2% | 2.43% | — | — | — |
| Meta Display | 6,494 ▼-21.2% | 138 ▼-45.0% | 2.13% | — | — | — |
| 20850 222 Hardware True Value | 38,778 ▼-24.4% | 926 ▲+11.4% | 2.39% ▲+0.77pt | 60 ▲+76.5% | $5.55 ▼-$3.79 | 16.78% ▼-1.61pt |
| Google Display | 30,964 ▼-26.6% | 718 ▲+21.7% | 2.32% | — | — | — |
| Meta Display | 7,814 ▼-14.2% | 208 ▼-13.7% | 2.66% | — | — | — |
| 20851 Slippery Rock True Value Hardware | 65,664 ▲+0.8% | 1,589 ▲+5.7% | 2.42% ▲+0.11pt | 274 ▲+24.5% | $1.67 ▼-$0.40 | 12.03% ▼-5.95pt |
| Google Display | 58,630 ▲+3.4% | 1,302 ▲+25.4% | 2.22% | — | — | — |
| Meta Display | 7,034 ▼-17.0% | 287 ▼-38.4% | 4.08% | — | — | — |
| 21203 ADR Hardware True Value | 47,090 ▼-34.3% | 1,116 ▲+10.7% | 2.37% ▲+0.96pt | 61 ▼-23.8% | $7.90 ▲+$2.24 | 3.36% ▲+1.51pt |
| Google Display | 44,862 ▼-35.1% | 1,089 ▲+11.5% | 2.43% | — | — | — |
| Meta Display | 2,228 ▼-12.2% | 27 ▼-12.9% | 1.21% | — | — | — |
| 21615 Beck's True Value Hardware New Paltz | 56,233 ▼-15.1% | 1,406 ▲+22.6% | 2.50% ▲+0.77pt | 70 ▲+141.4% | $6.76 ▼-$9.18 | 19.00% ▲+4.59pt |
| Google Display | 50,183 ▼-13.9% | 1,237 ▲+38.7% | 2.46% | — | — | — |
| Meta Display | 6,050 ▼-24.0% | 169 ▼-33.7% | 2.79% | — | — | — |
| 21779 Palatine True Value | 93,192 ▼-13.5% | 1,896 ▲+19.1% | 2.03% ▲+0.55pt | 269 ▲+118.7% | $2.32 ▼-$2.89 | 12.47% ▼-3.07pt |
| Google Display | 84,147 ▼-13.5% | 1,672 ▲+25.9% | 1.99% | — | — | — |
| Meta Display | 9,045 ▼-13.5% | 224 ▼-15.2% | 2.48% | — | — | — |
| 22176 True Value of Boca Raton | 44,377 ▼-20.0% | 1,087 ▲+21.7% | 2.45% ▲+0.84pt | 9 ▼-47.1% | $45.74 ▲+$20.76 | 6.64% ▼-3.20pt |
| Google Display | 44,054 ▼-18.1% | 1,080 ▲+23.1% | 2.45% | — | — | — |
| Meta Display | 323 ▼-81.1% | 7 ▼-56.2% | 2.17% | — | — | — |
| 22184 Kueter True Value | 59,567 New | 1,328 | 2.23% | 436 | $1.02 | - |
| Google Display | 52,169 New | 1,082 | 2.07% | — | — | — |
| Meta Display | 7,398 New | 246 | 3.33% | — | — | — |
| 22205 Seagren's Home Hardware Outdoors True Value | 56,386 ▼-16.4% | 1,183 ▼-6.2% | 2.10% ▲+0.23pt | 34 ▼-71.4% | $13.13 ▲+$9.86 | 9.61% ▼-2.54pt |
| Google Display | 49,463 ▼-15.7% | 1,060 ▲+18.3% | 2.14% | — | — | — |
| Meta Display | 6,923 ▼-20.9% | 123 ▼-66.3% | 1.78% | — | — | — |
| 22650 Beck's Monroe True Value | 77,874 ▼-25.7% | 2,021 ▲+19.4% | 2.60% ▲+0.99pt | 154 ▲+258.1% | $4.02 ▼-$12.02 | 19.00% ▲+4.59pt |
| Google Display | 69,014 ▼-26.1% | 1,772 ▲+31.7% | 2.57% | — | — | — |
| Meta Display | 8,860 ▼-22.3% | 249 ▼-28.2% | 2.81% | — | — | — |
| 22654 Brunswick True Value Hardware | 60,070 ▼-12.5% | 1,440 ▲+6.3% | 2.40% ▲+0.43pt | 193 ▲+62.2% | $2.38 ▼-$1.67 | 12.90% ▼-4.64pt |
| Google Display | 54,435 ▼-11.4% | 1,216 ▲+13.4% | 2.23% | — | — | — |
| Meta Display | 5,635 ▼-21.6% | 224 ▼-20.8% | 3.98% | — | — | — |
| 22703 3 Sons True Value Hardware | 64,499 ▲+6.2% | 1,380 ▲+24.9% | 2.14% ▲+0.32pt | 216 ▲+292.7% | $2.12 ▼-$6.45 | 10.59% ▼-1.83pt |
| Google Display | 57,921 ▲+9.5% | 1,252 ▲+35.1% | 2.16% | — | — | — |
| Meta Display | 6,578 ▼-16.3% | 128 ▼-28.1% | 1.95% | — | — | — |
| 23633 Meunier's True Value | 27,998 ▲+53.0% | 1,171 ▲+135.6% | 4.18% ▲+1.46pt | 127 ▲+159.2% | $3.21 ▼-$0.06 | 9.84% ▲+3.17pt |
| Google Display | 20,956 ▲+135.6% | 943 ▲+412.5% | 4.50% | — | — | — |
| Meta Display | 7,042 ▼-25.1% | 228 ▼-27.2% | 3.24% | — | — | — |
| 23719 Howard Walker's True Value | 53,004 ▼-18.0% | 1,112 ▼-8.3% | 2.10% ▲+0.22pt | 19 ▲+18.8% | $22.84 ▼-$4.55 | 13.16% ▼-4.60pt |
| Google Display | 46,753 ▼-18.6% | 910 ▲+9.9% | 1.95% | — | — | — |
| Meta Display | 6,251 ▼-13.0% | 202 ▼-47.5% | 3.23% | — | — | — |
| 23772 Opelika True Value | 59,574 ▼-20.3% | 1,410 ▲+2.5% | 2.37% ▲+0.53pt | 116 ▲+197.4% | $4.72 ▼-$9.57 | 11.76% ▼-1.56pt |
| Google Display | 49,986 ▼-18.0% | 1,220 ▲+13.1% | 2.44% | — | — | — |
| Meta Display | 9,588 ▼-30.7% | 190 ▼-35.8% | 1.98% | — | — | — |
| 23800 Hubbard's Hardware True Value | 26,539 ▼-3.6% | 577 ▼-10.7% | 2.17% ▼-0.18pt | 131 ▲+263.9% | $1.54 ▼-$4.47 | 10.56% ▲+1.53pt |
| Google Display | 19,818 ▲+4.2% | 380 ▲+14.5% | 1.92% | — | — | — |
| Meta Display | 6,721 ▼-21.2% | 197 ▼-37.3% | 2.93% | — | — | — |
| 23830 Houghton Building Supply True Value | 51,098 ▲+17.9% | 1,374 ▲+1.5% | 2.69% ▼-0.43pt | 448 ▲+159.0% | $0.94 ▼-$1.02 | 14.23% ▼-2.84pt |
| Google Display | 38,699 ▲+35.8% | 1,027 ▲+49.9% | 2.65% | — | — | — |
| Meta Display | 12,399 ▼-16.4% | 347 ▼-48.1% | 2.80% | — | — | — |
| 23841 De Pere Hardware True Value | 70,785 ▼-40.7% | 2,158 ▲+13.6% | 3.05% ▲+1.46pt | 116 ▲+43.2% | $5.47 ▼-$3.42 | 10.99% ▲+0.26pt |
| Google Display | 59,547 ▼-44.3% | 1,805 ▲+30.5% | 3.03% | — | — | — |
| Meta Display | 11,238 ▼-11.0% | 353 ▼-31.7% | 3.14% | — | — | — |
| 24247 Carl's True Value | 80,935 ▼-6.8% | 1,912 ▲+5.8% | 2.36% ▲+0.28pt | 292 ▲+217.4% | $2.13 ▼-$4.81 | 10.58% ▼-4.98pt |
| Google Display | 71,490 ▼-5.0% | 1,607 ▲+16.4% | 2.25% | — | — | — |
| Meta Display | 9,445 ▼-18.6% | 305 ▼-28.4% | 3.23% | — | — | — |
| 24437 Voorhees True Value Hardware | 70,305 ▼-34.8% | 2,191 ▲+17.1% | 3.12% ▲+1.38pt | 178 ▲+100.0% | $3.50 ▼-$4.37 | 28.68% ▲+5.76pt |
| Google Display | 61,067 ▼-37.5% | 1,944 ▲+27.5% | 3.18% | — | — | — |
| Meta Display | 9,238 ▼-9.0% | 247 ▼-28.6% | 2.67% | — | — | — |
| 24441 Beck's Hardware Home and Garden Wallkill | 52,957 ▲+6.9% | 1,593 ▲+40.4% | 3.01% ▲+0.72pt | 214 ▲+463.2% | $2.11 ▼-$8.10 | 19.00% ▲+4.59pt |
| Google Display | 46,440 ▲+14.2% | 1,381 ▲+71.6% | 2.97% | — | — | — |
| Meta Display | 6,517 ▼-26.7% | 212 ▼-35.8% | 3.25% | — | — | — |
| 24471 Adam's True Value | 111,514 ▲+36.3% | 2,879 ▲+43.4% | 2.58% ▲+0.13pt | 564 ▲+493.7% | $1.55 ▼-$4.31 | 15.99% ▼-4.07pt |
| Google Display | 89,457 ▲+42.7% | 2,019 ▲+111.9% | 2.26% | — | — | — |
| Meta Display | 22,057 ▲+15.4% | 860 ▼-18.5% | 3.90% | — | — | — |
- Store 22184 (Kueter True Value) is new to June; all 54 May stores remained active.
- 38 of 54 comparable stores grew Clicks, led by Meunier's True Value (+135.6%).
- Store Visits gains were broader still, led by Adam's True Value (+493.7%) and Beck's Hardware Home and Garden Wallkill (+463.2%).
- Adam's True Value led all locations in June Clicks (2,879).
Glossary
- Impressions: a count of the total number of times a digital advertisement is displayed on someone's screen
- Clicks: the number of times users have clicked on a digital advertisement to reach the digital circular or website
- CTR: Click-thru-rate is the percentage of clicks to the total number of impressions
- In-Market: digital advertising that reaches users based on their recent purchase intent - they are "in-market" for the product offering
- Remarketing: digital advertising to users that have interacted with the digital circular or the website
- Geofencing: a form of location-based marketing where a "virtual fence" is placed around a point of interest, typically a competitor store
- Store Visits: visits to a physical True Value location attributed to a digital ad interaction
- Cost / Store Visit: total ad spend divided by the number of attributed store visits
- Over-Delivery: the percentage by which delivered impressions exceeded the campaign's guaranteed minimum
- Engagement Rate: the percentage of sessions that were "engaged" (lasted 10+ seconds, had a conversion event, or had 2+ pageviews)